Digital Communication Specialist

ICBC (Insurance Corporation of British Columbia); North Vancouver; Hybrid; CAD 72,399 - 78,223; Full time

Job summary

ICBC (Insurance Corporation of British Columbia) is seeking a Digital Communication Specialist for a permanent full-time role. The ideal candidate will have expertise in social media management, content creation, and digital marketing, with a focus on engaging social media and email content.

This position offers a hybrid work arrangement, where you will lead campaign developments and work closely with various internal teams to drive ICBC’s digital presence.

Qualifications

• 3-5 years of related experience in social media management and campaign execution.
• Proven success in creating engaging social media and email content.
• Excellent grasp of grammar with strong attention to detail.

Responsibilities

• Monitor trends and provide social media recommendations.
• Create and manage content for various social media channels.
• Lead email communication planning and execution.

Skills

Social media management

Content creation

Video editing

Stakeholder management

Copywriting

Education

Post-secondary education in communications, marketing, or related field

Tools

Capcut

Premiere Pro

Canva

Sprout Social

Job description

Reference Number: 4934

Employment Type: Permanent Full Time

Hours of Work: 7.5 hours per day - 5 day week (M-F)

Work Arrangement: Hybrid 8

Salary Range: $72399.60 - $78223.60 Annually

Position Highlights

ICBC’s Social and Digital Media team has an exciting permanent full-time opportunity for an experienced Digital Communication Specialist. We are looking for a strategic, creative thinker with expert knowledge of the social media and digital marketing industry. Led the development and execution of organic and paid social and digital campaigns, and produced engaging, well-written content across all social and digital channels.

Enthusiastic professional with four years of content development and/or marketing experience with a focus on social and digital, ideally in a large, complex environment. Stay on top of the latest trends and social media best practices, and provide detailed analysis and reporting on social media campaigns and initiatives for internal clients and working groups.

• Monitor media, social mentions, trends and influencer activity to identify and recommend social media tactics and approaches that align to the social media strategy and organizational goals
• Participate in cross-functional work groups as the social media lead to advance organizational initiatives with strategic social media recommendations and content
• Effectively utilize budget for social and digital campaign plans and media advertisements to reach campaign and organizational goals, including making budgetary recommendations-based requirements and scope
• Create content for social media channels from ideation, planning, content capture and delivery, including participating in video content on behalf of the organization
• Lead email communication planning and execution alongside the Manager, Social and Digital Media to effectively deliver email marketing to meet organizational goals
• Create timely data driven reporting that provides actionable insights for social media campaigns
• Support ICBC’s overall social media strategy, email strategy and YouTube strategy
• Coordinate and support content creation activities, including attending and assisting with on-site video shoots and media-related initiatives as required

The ideal candidate is dynamic and innovative, capable of building and maintaining effective relationships with strong interpersonal and communication skills.

Qualifications and Experience

• 3-5 years of related experience in social media management, video and graphic content creation and campaign management, development and execution for social and digital platforms
• Experience in writing for all media, with proven success in creating engaging and impactful social media and email content
• Excellent content creation and video editing skills and experience in using Capcut, Edits, Premier Pro, Canva
• Strong social media and email copy writing skills
• Excellent grasp of the written language, including grammar, with strong attention to detail
• Ability to work to deadlines and produce quality work under pressure in a fast‑paced and demanding environment
• Ability to lead social media work independently
• Great interpersonal skills and experience in stakeholder management and relationship building with internal teams
• Access to reliable transportation is required; a valid Class 5 driver’s licence is considered an asset
• Ability to handle basic video/audio equipment and perform tasks requiring physical mobility
• Understanding of social media platforms and social media audiences and how to engage audiences across different platforms
• Understanding and experience working in communications or marketing for a similar large public sector organization
• Experience using social media platforms and management tools including TikTok, Instagram, YouTube, Reddit, Facebook, LinkedIn, Sprout Social
• Ability to travel across the Lower Mainland to support video shoots and media‑related activities, sometimes on short notice

The above requirements would typically be met through completion of post‑secondary education in communications, marketing or digital content or social media.

Position Information

Only candidates legally entitled to work in Canada will be considered for this position.

Accessibility Support

Should you require any accommodations, including alternative interview formats, assistance with online assessments, or an ASL interpreter throughout the application or hiring process, please email your request to [e-mail]. We are committed to ensuring an accessible experience for all candidates.