Communications Officer - Social Media

Greater Vancouver Food Bank; Burnaby; On-site; CAD 53,000 - 71,000; Full time

Benefits offered by this job

Skytrain accessibility

Free parking on-site

Inclusive office environment

Job summary

Greater Vancouver Food Bank is seeking a Communications Officer – Social Media to elevate our digital and physical presence. You will lead content creation, storytelling, influencer partnerships, and digital campaigns that advance our mission of providing healthy food to those in need.

You will manage GVFB’s social media across platforms, mentor volunteers, and guide visual brand evolution while producing high-quality content and analytics to inform leadership decisions.

Qualifications

• Experience leading social media strategy and campaigns.
• Ability to mentor staff and volunteers in digital storytelling.
• Strong photography/videography and content production skills.

Responsibilities

• Develop GVFB’s social media strategy across major platforms.
• Create and execute digital campaigns driving conversions and donor engagement.
• Lead content production including photography, videography, reels, and graphics.
• Analyze performance data to inform storytelling and donor engagement.
• Coordinate partnerships, influencer collaborations, and digital events.

Skills

Social media strategy

Content creation

Storytelling

Mentorship

Digital analytics

Tools

Hootsuite

Later

Canva

Job description

Communications Officer - Social Media - We are growing our team!

• Full-Time, 18-Month Contract
• 37.5 hours per week
• Competitive base salary of $62,100

Who We Are

The Greater Vancouver Food Bank is a non-profit organization with a mission to provide healthy food to those in need. The GVFB provides support through direct distribution to those in Vancouver, Burnaby, New Westminster and the North Shore, as well as through 160+ agency partners both locally and provincially. Through this model, the GVFB envisions a British Columbia where everyone has access to healthy food through efficient distribution, innovation and partnerships.

To learn more visit: www.foodbank.bc.ca

What We Offer

We believe in providing employees with flexibility, and the resources and tools to excel in their role. Employees will work alongside people who are passionate about food insecurity and community. We provide an inclusive office environment with excellent Skytrain accessibility and free parking on-site.

This is a full-time, 18-month contract, with the opportunity to learn and grow. The successful candidate can expect a competitive base salary of $62,100.

Position Overview

The Communications Officer – Social Media is a creative and strategic leader responsible for strengthening the Greater Vancouver Food Bank’s digital and physical presence and advancing its brand through innovative, trend-driven strategies. The Officer also executes minor physical branding and graphic design projects. Reporting directly to the Communications Manager and the Chief Executive Officer, this role drives GVFB’s digital storytelling, audience engagement, and online community growth to amplify the organization’s mission of providing healthy food to those in need.

As the organization’s digital and physical brand leader, the Officer leads content creation, storytelling, influencer partnerships, and digital campaigns that convert engagement into measurable impact, expanding awareness, inspiring donor and volunteer participation, and supporting fundraising and advocacy efforts across British Columbia.

Working closely with the Communications Coordinator, the Officer oversees the development of high-quality visual and written content, manages GVFB’s social media strategy across all major platforms, and ensures every touchpoint reflects the organization’s voice, tone, and values. They will design digital and physical organizational collaterals in Canva, guide visual brand evolution for online and in-person channels, and mentor team members and volunteers in best practices for storytelling and digital and physical communications.

The Officer also leads the creation of detailed performance analytics and actionable insights, preparing monthly, quarterly, and annual social media reports for leadership. In addition, this role provides coverage for the Communications Officer – PR & Media and Communications Coordinator when required and serves as a key collaborator and representative in external partnerships, influencer relations, and digital advocacy opportunities.

Key Responsibilities

Social Media Strategy, Digital Campaigns & Execution

• Develop and implement GVFB’s social media strategy across all major platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube).
• Develop and execute digital campaigns that drive tangible outcomes such as website conversions, volunteer sign-ups, and engagement in support of GVFB’s strategic priorities.
• Leads GVFB’s digital community growth strategy by defining audience personas, optimizing engagement funnels, and leveraging analytics to inform brand storytelling, donor engagement, and conversion.
• Elevate GVFB’s digital voice with innovative, trend‑driven content.
• Manage scheduling, monitoring, and reporting using Hootsuite and Later software.
• Serves as a digital ambassador for GVFB by representing the organization in partnerships, influencer collaborations, and digital events to enhance visibility and engagement.
• Stay ahead of digital and social media trends, especially short‑form video.

Content Creation, Graphic Design & Storytelling

• Lead the production of high-quality content: photography, videography, reels, stories, graphics, and posts.
• Create digital ad campaign content for the organization, working alongside the Development team to ensure cohesive communications.
• Provides mentorship, creative direction, and hands‑on training to Communications Coordinator, external staff, and volunteers in digital storytelling, ensuring consistency and capacity‑building within the department.
• Collaborate with the Communications Coordinator to script, capture, and edit storytelling content.
• Capture, edit, and produce professional‑quality photos