Social Media & Content Coordinator

Social Leverage; Toronto; On-site; CAD 40,000 - 55,000; Full time

Benefits offered by this job

Equity

International offsite

Health stipend

Team lunches in Toronto

Job summary

Ribbon is seeking a Social Media & Content Coordinator to shape how the world sees the future of hiring. You’ll create content from short-form video to punchy LinkedIn posts, working with our founders and GTM team to spark conversation and drive inbound interest.

You'll publish across LinkedIn, X, and emerging platforms, translate metrics into compelling posts, help produce short-form video, and track engagement to refine our strategy as Ribbon grows.

Qualifications

• Currently a student or recent graduate interested in marketing, content, media, or startups.
• Has a strong personal social media presence (LinkedIn, X, or TikTok) and understands how to grow an audience.

Responsibilities

• Create and publish content across LinkedIn, X, and emerging platforms to grow Ribbon’s brand and founder presence.
• Turn metrics, hiring data, and HR trends into daily/high-signal content such as charts and insights.
• Translate product usage data and recruiting insights into posts that educate and spark conversation.
• Help produce short-form video content from raw clips, podcasts, events, and team moments.
• Write concise, opinionated posts around AI, hiring trends, and startup life.
• Track performance metrics (engagement, impressions, clicks) and iterate based on what’s working.
• Monitor HRTech, AI, startups conversations and trends to inform content ideas.
• Assist with content calendars, launches, and GTM campaigns tied to product updates, partnerships, and events.
• Support community engagement by replying to comments, DMs, and inbound social interest.
• Help document and amplify Ribbon moments: customer wins, team culture, events, and product launches.

Skills

Content creation

Data analysis

Social media

Storytelling

Writing

Video editing

Project management

Team collaboration

Adaptability

Tools

Canva

Notion

Google Docs

CapCut

Descript

Job description

Turn ideas into attention and content into demand. As Ribbon’s Social Media & Content Coordinator, you’ll help shape how the world sees the future of hiring. From short-form video to punchy LinkedIn posts, you’ll work directly with our founders and GTM team to create content that sparks conversation, builds credibility, and drives inbound interest. If you live online, love storytelling, and want real startup exposure, this is your launchpad.

About Ribbon

We’re on a mission to let every employer find the right people 10× faster. Our always-on, voice-AI interviewer screens candidates in minutes, surfaces the best fits automatically, and frees recruiters to spend time where it counts. From SMBs to Fortune 500s, Ribbon slashes time-to-hire and levels up candidate quality with no extra headcount required.

How you’ll make an impact

Create and publish content across LinkedIn, X, and emerging platforms to grow Ribbon’s brand and founder presence.

Turn Ribbon metrics, hiring data, and key HR trends into daily and weekly high-signal content (think: charts, insights, takes similar to how Carta publishes benchmarks and metrics).

Translate product usage data, GTM metrics, and recruiting insights into posts that educate and spark conversation.

Help produce short-form video content (Reels, Shorts, TikToks) from raw clips, podcasts, events, and team moments.

Write concise, opinionated posts around AI, hiring, recruiting trends, and startup life.

Track performance metrics (engagement, impressions, clicks) and iterate based on what’s working.

Monitor trends, memes, and conversations in HRTech, AI, startups, and recruiting

Assist with content calendars, launches, and GTM campaigns tied to product updates, partnerships, and events.

Support community engagement by replying to comments, DMs, and inbound social interest.

Help document and amplify Ribbon moments: customer wins, team culture, events, and product launches.

Learn how content ties directly to pipeline, demos, and brand trust.

We are looking for someone who

Is currently a student or recent graduate interested in marketing, content, media, or startups.

Has a strong personal social media presence (especially LinkedIn, X, or TikTok) and understands how to grow an audience

Has a creative eye for visuals, layout, hooks, and storytelling.

Is a strong writer with a sharp sense of tone, clarity, and positioning.

Is comfortable turning numbers, metrics, and trends into compelling content (charts, summaries, insights, POVs).

Lives on social media and intuitively understands what performs.

Is comfortable using tools like Canva, Notion, Google Docs, and basic video editing tools (CapCut, Descript, or similar).

Learns fast, takes feedback well, and enjoys experimenting with new formats.

Is organized, reliable, and able to manage deadlines independently.

Is excited by AI, startups, and building a brand from the ground up.

Why Ribbon

Competitive salary + meaningful equity. We want you thinking like an owner because you are one.

Cutting-edge tech. Build with the latest AI tooling, not yesterday’s stack.

Health & wellness stipend. Your mind and body are part of the product.

Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.

Team lunches & meetups in Toronto. A flexible hybrid work environment.

Location Toronto, ON, Canada

Work Mode On-site

Function Marketing & Communications

Company Size 11-50 employees

Skills Content Creation Data Analysis Environmental Graphic Design Social Media Software Project Management Storytelling Video Editing Writing