Business Development Representative

Social Leverage; Toronto; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary + meaningful equity

Health & wellness stipend

Annual international offsite

Team lunches & meetups in Toronto

Job summary

Social Leverage seeks a dynamic outbound sales professional to drive engagement in a growing AI company. This role doesn't require traditional BDR experience but values energy, confidence, and a willingness to learn. You’ll make an impact by prospecting enterprise accounts and engaging stakeholders, helping clients adopt AI in hiring...

Join at an exciting time with competitive salary, equity, and a hybrid work environment.

Qualifications

• No need for BDR experience, but energy and confidence are essential.
• Comfortable with rejection and persistent.
• Effective communicator, concise and persuasive.

Responsibilities

• Own outbound prospecting into enterprise and strategic accounts.
• Build multi-touch outbound sequences across various platforms.
• Research accounts to understand hiring patterns and business priorities.
• Identify and engage stakeholders to book qualified meetings.
• Partner with Account Executives to break into priority accounts.

Skills

Raw energy

Confidence

Communication

Phone presence

Resilience

Job description

You do not need traditional BDR experience. We are looking for someone smart, curious, fearless, and full of raw energy. We can train you on sales. What we cannot train is hunger, confidence, work ethic, and the willingness to do the hard things most people avoid.

We have just added a new Head of Sales and are entering a major growth phase. If you want to join an early-stage AI company right as the GTM engine is about to take off, this is the launchpad.

About Ribbon

Ribbon is building the future of hiring: faster, smarter, and built for scale. Recognized by Fast Company as one of the Most Innovative Companies of 2026 and featured by The New York Times, BBC, Inc., and Bloomberg, we’re helping employers find the right people 10× faster. Our always‑on voice AI interviewer screens candidates in minutes, identifies top talent automatically, and frees recruiters to spend time where it matters most. We work with some of the largest Fortune 500 customers in automotive, self‑storage, logistics, and high‑volume hiring, Ribbon is helping teams dramatically reduce time‑to‑hire, raise candidate quality, and scale without adding headcount.

How you’ll make an impact

• Own outbound prospecting into enterprise and strategic accounts across key verticals, focused on Talent leaders, HR executives, recruiting operations leaders, and business stakeholders responsible for high‑volume hiring.
• Build and run multi‑touch outbound sequences across phone, SMS, email, LinkedIn, Clay, Aircall, and Attio to maximize engagement.
• Research accounts deeply to understand hiring patterns, business priorities, org structure, and likely pain points.
• Identify and engage the right stakeholders, including decision‑makers, champions, and cross‑functional influencers.
• Book qualified meetings and demos for Account Executives by creating urgency and clearly articulating Ribbon’s value.
• Partner closely with AEs and our Head of Sales to break into priority accounts, coordinate account strategy, and improve conversion within named account lists.
• Capture clear qualification notes around hiring volume, current process, pain points, ATS environment, urgency, and stakeholder map.
• Help refine our outbound motion by testing messaging, learning from objections, and sharing patterns from the market.
• Consistently hit weekly and monthly KPIs tied to outbound activity, meetings booked, show rates, and pipeline creation.
• Become an expert in Ribbon’s product, customer use cases, ROI story, and enterprise buying signals.

We are looking for someone who has

• Does not need BDR experience, but has the raw energy, confidence, and fearlessness to learn quickly.
• Is comfortable with rejection and willing to keep going when a prospect ignores you, says no, or hangs up.
• Communicates with purpose - concise, clear, and persuasive.
• Has strong phone presence, or the willingness to develop it quickly: high energy, confident, and quick on your feet.
• Learns fast and iterates even faster. You embrace coaching, experiment aggressively, and are not afraid to scrap what does not work.
• Opens with a high ownership: proactive, organized, and comfortable managing high‑volume outreach independently.
• Is resilient, optimistic, and excited by the pace of an early‑stage startup.
• Wants to be part of a company at an inflection point, with a new sales leader in place and a massive opportunity ahead.

Why Ribbon

• Competitive salary + meaningful equity. We want you thinking like an owner because you are one.
• Direct customer impact. You’ll shape how companies adopt AI in one of the most important parts of their business: hiring.
• Cutting‑edge tech. Work with the latest AI tooling, not yesterday’s stack.
• High‑growth environment. Join at the inflection point of a fast‑scaling, VC‑backed company.
• Health & wellness stipend. Your mind and body are part of the product.
• Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.
• Team lunches & meetups in Toronto. A flexible hybrid work environment.

We can’t wait to see how you’ll help our customers hire faster, smarter, and better with Ribbon.