Founding Growth & Marketing Lead

Social Leverage; Toronto; On-site; CAD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary + meaningful equity

Health & wellness stipend

Annual international offsite

Regular team lunches & meetups

Job summary

Ribbon is seeking a Founding Growth & Marketing Lead based in Toronto, ON, to spearhead its marketing engine and evolve brand presence. This role involves crafting campaigns and strategies that will place Ribbon as a leader in AI-powered interviewing, amid a fast-paced growth environment.

The ideal candidate will bring 5-8 years of marketing experience in a B2B SaaS context, showcasing a proven ability to generate pipeline and clear, compelling messaging.

Competitive salary, equity opportunities, and health stipends are part of the offer.

Qualifications

• 5–8+ years of B2B SaaS marketing experience in a high-growth startup.
• Exceptional writing skills to communicate complex ideas clearly.
• Hands-on experience executing across various marketing domains.

Responsibilities

• Build Ribbon’s marketing engine from the ground up.
• Generate qualified pipeline through campaigns, events, and content.
• Define Ribbon’s market voice through compelling messaging.

Skills

B2B SaaS marketing experience

Campaign Management

Content Marketing

Data Analysis

Demand Generation

Sales Enablement

Job description

Build the marketing engine behind the future of hiring.

Ribbon is looking for a Founding Growth & Marketing Lead to build the voice, pipeline, and brand behind one of the fastest-growing categories in recruiting: AI‑powered interviewing.

Your mission is simple: build the marketing engine that creates awareness, generates pipeline, and helps Ribbon become the category leader in AI interviewing.

This is a rare opportunity to build the function from the ground up. You will shape how the market understands AI in hiring, turn customer momentum into demand, partner directly with Sales and the founders, and have a direct impact on company growth.

About Ribbon

Ribbon is on a mission to help every employer find the right people 10× faster.

Our always‑on, voice‑AI interviewer screens candidates in minutes, surfaces the best fits automatically, and gives recruiters more capacity to focus on the work that matters most. From high‑growth companies to enterprise teams, Ribbon helps organizations reduce time‑to‑hire, improve candidate quality, and scale recruiting without adding headcount.

How you’ll make an impact

• Build Ribbon’s marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement.
• Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness into revenue.
• Define and amplify Ribbon’s market voice through standout content, thought leadership, founder POVs, and category‑defining messaging around AI interviewing and the future of hiring.
• Turn customer wins, product launches, and market insights into revenue‑driving stories across case studies, LinkedIn, email, website, sales materials, and outbound campaigns.
• Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, surface customer proof points, and continuously improve performance across pipeline, conversion, engagement, and event ROI.

We are looking for someone who

• Has 5–8+ years of B2B SaaS marketing experience in a high‑growth startup with proven success across pipeline generation, content, product marketing, campaigns, and GTM strategy.
• Writes exceptionally well and can turn complex ideas into clear, sharp, compelling messaging that resonates with customers and supports sales.
• Understands revenue and knows how to build marketing programs that generate pipeline, improve conversion, and move deals forward.
• Is a hands‑on builder who can execute across content, demand generation, events, email, website, customer marketing, and sales enablement without needing a big team or perfect process.
• Thinks like a founder: moves fast, takes ownership, spots opportunities, learns quickly, and thrives in an early‑stage startup environment.
• Is creative, practical, and data‑driven who is able to come up with bold ideas, ship quickly, measure what works, and keep improving.

Why Ribbon

• Competitive salary + meaningful equity. We want you thinking like an owner because you are one.
• Cutting‑edge tech. Build with the latest AI tooling, not yesterday’s stack.
• Health & wellness stipend. Your mind and body are part of the product.
• Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.
• Regular team lunches & meetups in Toronto. Remote first doesn’t mean remote only.

We can’t wait to see how you’ll write Ribbon into every hiring story.

Location Toronto, ON, Canada

Work Mode On‑site

Seniority Director

Function Marketing & Communications, Sales & Business Development

Company Size 11–50 employees

Skills Campaign Management Content Marketing Creative Thinking Data Analysis Demand Generation Email Marketing Event Planning Product Marketing Sales Enablement