Social Media Advertising Strategist (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Social Media Advertising Strategist to manage B2B social media campaigns, particularly on LinkedIn. The role involves developing strategies, managing budgets, and collaborating with clients to achieve growth and satisfaction. This remote position offers comprehensive benefits and emphasizes diversity and inclusion.

Benefits

Comprehensive health, dental, vision, and wellness benefits

Unlimited PTO

Paid holidays

Birthday leave

Parental leave

401(k) with company match

Annual performance bonus

Qualifications

• At least 2 years of experience in digital marketing, preferably B2B.
• Proven success with mid-market or enterprise accounts.

Responsibilities

• Oversee and manage multiple social media accounts.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Digital Marketing

LinkedIn Ads

Analytical Skills

Communication

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Zoominfo

6Sense

Job description

Social Media Advertising Strategist (Remote Canada) - Future Opening

Join to apply for the Social Media Advertising Strategist (Remote Canada) - Future Opening role at Directive.

This role offers an exciting opportunity to be part of a new venture, Abe Agency, focused on social media advertising for B2B clients, leveraging LinkedIn to reach and engage target audiences.

Responsibilities include:

• Oversee and manage multiple social media accounts
• Support client contacts directly
• Coordinate with vendors and operational partners weekly
• Develop quarterly strategies for clients
• Manage budgets for paid campaigns
• Understand client positioning and value propositions
• Ensure CRM lead routing accuracy
• Collaborate with the Associate Director to meet goals
• Understand programmatic campaigns and drive cross-sells and upsells
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting and targeting

Qualifications:

• At least 2 years of experience in digital marketing, preferably B2B
• Expertise in LinkedIn Ads and other paid social campaigns
• Proficiency with advertising platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills with tools like Google Analytics, Excel
• Proven success with mid-market or enterprise accounts
• Excellent communication and storytelling with data
• Problem-solving mindset, industry curiosity, and ability to manage multiple projects

Success Metrics:

• Manage 5 mid-tier/enterprise accounts effectively
• Meet or exceed KPIs like client growth and satisfaction
• Build trust and foster renewals
• Communicate results clearly to clients and stakeholders

Benefits include:

• Comprehensive health, dental, vision, and wellness benefits
• Unlimited PTO, paid holidays, birthday leave, parental leave
• 401(k) with company match
• Annual performance bonus

Work Environment:

Remote-first with options for in-office work in Irvine, CA, or global locations like Canada, UK, Australia, subject to work authorization. Must have reliable internet and suitable workspace.

We value diversity and inclusion and encourage all qualified applicants to apply.