Senior Paid Social Strategist (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Senior Paid Social Strategist to lead their new social media consultancy. This role offers the chance to craft cutting-edge strategies for B2B clients, focusing on LinkedIn Ads. You will manage client accounts, develop effective advertising campaigns, and ensure CRM accuracy while working with a motivated team. Embrace the flexibility of a remote-first environment and enjoy comprehensive benefits, including unlimited PTO and 401(k) matching. If you're passionate about social media advertising and eager to drive results, this is the perfect opportunity for you.

Benefits

Comprehensive health benefits

401(k) matching

Unlimited PTO

Paid holidays

Parental leave

Qualifications

• 4+ years in digital marketing with a focus on paid social.
• Expertise in LinkedIn Ads and managing client relationships.

Responsibilities

• Oversee social media accounts and develop quarterly strategies.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Paid Social Advertising

LinkedIn Ads

Analytical Skills

Communication Skills

Strategic Storytelling

Education

Bachelor's Degree in Marketing or related field

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Zoominfo

6Sense

Job description

Senior Paid Social Strategist (Remote Canada) - Future Opening

Join us to apply for the Senior Paid Social Strategist (Remote Canada) - Future Opening role at Directive.

Role Overview

Are you passionate about social media advertising and eager to build innovative strategies with a motivated team? We are launching a new social media advertising consultancy within Directive, focusing on LinkedIn for B2B clients. This is a unique opportunity to be part of a fast-growing, bold initiative that emphasizes results and innovation.

Responsibilities

• Oversee social media accounts and client communication
• Develop quarterly strategies and manage paid media budgets
• Support internal marketing efforts and understand client positioning
• Ensure CRM accuracy and drive client relationships for cross-sells and upsells
• Execute and optimize LinkedIn advertising campaigns

Qualifications

• 4+ years in digital marketing, with expertise in paid social, especially LinkedIn Ads
• Experience with LinkedIn Ad units and platforms like Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills with tools like Google Analytics and Excel
• Proven success with mid-market or enterprise clients
• Excellent communication, organization, and strategic storytelling skills

Success Metrics

• Manage 5+ accounts effectively
• Achieve KPIs related to client growth and satisfaction
• Build trust and renewals through strategic insights and communication

Benefits

• Comprehensive health, wellness, and financial benefits, including 401(k) matching
• Unlimited PTO, paid holidays, and parental leave
• Work from anywhere in the US or Canada with a remote-first environment

Work Environment

This role is remote, requiring reliable internet and a professional setup. Occasional travel to clients may be required.

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration regardless of background or identity.