Senior LinkedIn Strategist (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative agency is seeking a Senior LinkedIn Strategist to drive impactful B2B marketing strategies. This remote role offers the opportunity to manage client relationships and lead social media advertising campaigns on LinkedIn. You will develop and execute strategies that enhance client positioning, ensuring successful outcomes through data-driven insights and collaboration. With a focus on performance marketing, you will work with mid-market and enterprise clients, leveraging your expertise in LinkedIn Ads and analytical tools. Join a forward-thinking team that values diversity, offers flexible work arrangements, and invests in your professional growth.

Benefits

Health Plans

Mental Health Support

Unlimited PTO

401(k)

Annual Bonuses

Qualifications

• 4+ years in performance/digital marketing with B2B experience preferred.
• Expertise in LinkedIn Ads and paid social advertising.

Responsibilities

• Lead social media accounts and client communications.
• Develop quarterly social media strategies and manage budgets.

Skills

LinkedIn Ads

Social Media Advertising

Client Relationship Management

Analytical Skills

Audience Segmentation

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Google Analytics

Excel

Job description

Senior LinkedIn Strategist (Remote Canada) - Future Opening

Join to apply for the Senior LinkedIn Strategist (Remote Canada) - Future Opening role at Directive.

Role Overview

We are seeking a passionate marketing professional with expertise in social media advertising, particularly on LinkedIn. This role involves developing and executing high-impact LinkedIn strategies for B2B clients, managing client relationships, and collaborating within a fast-growing, innovative agency.

Key Responsibilities

• Lead and oversee social media accounts and client communications
• Develop quarterly social media strategies
• Manage budgets for paid media campaigns
• Support internal marketing efforts
• Understand client positioning and value propositions
• Ensure CRM accuracy for lead routing
• Collaborate with the team to meet client and internal goals
• Execute and optimize LinkedIn advertising campaigns, including copywriting and targeting

Qualifications

• Minimum 4 years in performance/digital marketing, with B2B experience preferred
• Deep expertise in LinkedIn Ads and paid social advertising
• Proficiency with platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills with tools like Google Analytics, Excel
• Experience with audience segmentation and success with mid-market or enterprise clients
• Excellent communication and storytelling skills with data

Success Metrics

• Management of 5+ mid-tier and enterprise accounts
• Achievement of KPIs such as client growth and satisfaction
• Building trust and fostering client renewals

Benefits & Work Environment

Remote work flexibility within Canada, with optional office access in Irvine, CA. Benefits include health plans, mental health support, unlimited PTO, 401(k), annual bonuses, and more. We value diversity and inclusion and are committed to equitable hiring practices.