SEO Strategist, Urgent Care (Remote, Hamilton)

Blacksmith Agency; Hamilton; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist to own search for a book of urgent care clients. You will lead the technical roadmap, content priorities, and the ranking story when clients ask what moved. You act as the strategic voice at the table and make the calls.

You will manage technical SEO, keyword strategy, content priorities, and AI-assisted drafting, while coordinating with writers and client stakeholders across multiple locations and markets.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Fluency with Search Console, GA4 and crawling tools.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in urgent care or multi-location businesses is a plus.

Responsibilities

• Own technical SEO roadmap for urgent care clients.
• Lead keyword strategy and content priorities with writers and AI.
• Improve AI search presence alongside traditional results.
• Manage local search and multi-location SEO for clients.
• Provide GA4 and Search Console reporting and quarterly roadmaps.

Skills

SEO strategy

Technical SEO

Keyword research

Content strategy

Client communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.