SEO Manager, Urgent Care (Remote, Ottawa)

Blacksmith Agency; Ottawa; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager to own search strategy for urgent care clients, overseeing technical SEO, keyword strategy, content priorities, and ranking narratives. You will serve as the strategic voice, guiding the roadmap and decisions across sites, AI-assisted drafts, and traditional SEO channels.

You will collaborate with writers, apply GA4 and Search Console analytics, and lead multi-location SEO initiatives for a growing portfolio of clients, working remotely with US,

Qualifications

• 3+ years hands-on in SEO and audits
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or SEMrush
• Agency experience across several clients simultaneously
• Clear spoken English with US clients on live calls
• SEO for multi-location businesses is a strong plus

Responsibilities

• Own technical SEO roadmap for urgent care client portfolio
• Develop keyword strategy and on-page optimization with writers and AI drafts
• Improve visibility in AI search as well as classical organic results
• Manage local search and multi-location SEO as needed
• Provide GA4 and Search Console reporting and quarterly client roadmaps

Skills

Hands-on SEO

Client communication

Agency experience

US client calls

Multi-location SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs

SEMrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.