SEO Strategist, Urgent Care (Remote, Edmonton)

Blacksmith Agency LLC; Edmonton; Remote; CAD 60,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Strategist for urgent care clients. You will own search strategy, technical roadmap, and content priorities, coordinating with writers and AI to produce drafts.

You will guide AI-assisted and traditional search outcomes, handling local and multi-location SEO, and reporting in GA4 and Search Console for quarterly client roadmaps.

Qualifications

• 3+ years hands-on in SEO.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Develop keyword strategy, on-page optimization and content priorities with writers/AI.
• Improve presence in AI-powered search plus traditional organic results.
• Handle local search and multi-location SEO as needed.
• Report in GA4 and Search Console, and plan quarterly roadmaps for clients.

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.