SEO Strategist

Kingmaker Search; Toronto; On-site; CAD 90,000 - 140,000; Full time

Job summary

Kingmaker Search, a Toronto-based search marketing firm, seeks a strategist to own roadmap across Google organic and AI search. You will shape keyword/entity plans, write briefs for writers and AI tooling, and build authority across clusters to drive pipeline and revenue.

You'll measure SQLs and AI citation share next to rankings, prioritise roadmaps, and report the line from search work to the pipeline. This is a strategic role focused on tangible business outcomes.

Qualifications

• The role requires strategic SEO work integrated with revenue goals.
• Experience translating data into actionable roadmaps and briefs.
• Ability to guide writers and AI tools to produce citable content.

Responsibilities

• Set keyword and entity strategy across Google organic and AI search.
• Write briefs that target the citable answer and steer writers/AI tooling.
• Build topical authority across clusters that compound over quarters.
• Measure SQLs and AI citation share alongside rankings and adjust plans.

Skills

SEO strategy

AI search

Content briefs

Data-driven

Pipeline alignment

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SQL

AI tooling

Job description

We're a Toronto-based search marketing firm building the Search Monopoly™ for 7-9 figure B2B SaaS brands. You'll own the roadmap across Google organic and AI search, where winning now means being the source ChatGPT, Perplexity, and AI Overviews choose to cite.

The buyer journey stopped running through ten blue links. It runs through AI Overviews, ChatGPT, Perplexity, and Claude, and the brand that gets recommended wins the click that was going to convert. We've built the tooling and data so you spend your time deciding, not assembling. The stack already:

Drafts content briefs aimed at answers AI engines will quote

Pulls rankings, SQLs, and citation share into one view so you stop stitching reports

You skip the reporting grind and the keyword-list busywork. You start at strategy.

Your day to day

• Set keyword and entity strategy across Google organic and AI search, not one-off keywords
• Write briefs that target the citable answer, then steer writers and AI tooling to ship them
• Build topical and entity authority across clusters that compound over quarters
• Measure SQLs and AI citation share next to rankings, and cut what only moves vanity numbers
• Prioritize the roadmap and report the line from search work to pipeline

You're a fit if you have

• You connect SEO to pipeline and revenue, not screenshots of position one
• You're fluent in GEO and AEO and think in topics and entities, not keyword lists
• You read data fast and let it kill your own ideas when it should
• You direct AI tools confidently instead of fighting or fearing them

This is strategy that owns a number, not a deck of vanity rankings. If you want to build the authority AI engines trust and watch it turn into pipeline, this is your seat.