SEO and Digital Marketing Strategist

Cubicle Fugitive; Hamilton; Hybrid; CAD 75,000 - 105,000; Full time

Benefits offered by this job

Healthcare spending account

Employee assistance program

Legal Marketing Association membership

Team events

On-site gym

Group chat with memes

Job summary

Cubicle Fugitive in Hamilton, Ontario, is seeking an experienced SEO and digital marketing strategist for a full-time, hybrid role. You will lead technical SEO, content strategy, and paid advertising across multiple platforms, working closely with clients and our in-house teams to drive measurable growth.

The ideal candidate blends curiosity with analytical rigor, can translate data into actionable recommendations, and enjoys collaborating with lawyers and other regulated professionals.

Qualifications

• Must have post-secondary education in Business/Marketing or related field with hands-on digital marketing & SEO experience.
• Strong technical SEO knowledge including on-page/off-page, local SEO, and site structure optimization.
• Advanced knowledge of Google Analytics/GA4, Search Console, Tag Manager, and data visualization/reporting.
• Experience planning and managing paid digital campaigns (Google Ads, social platforms) with strong ROI focus.
• Ability to translate data into actionable client recommendations and maintain organized documentation.

Responsibilities

• Set strategy with leadership to develop SEO, GEO, digital advertising, and content plans with clear timelines and outcomes.
• Perform comprehensive SEO & website audits; prioritize and implement technical improvements.
• Execute and optimize paid campaigns across multiple platforms; monitor budgets and performance.
• Monitor, analyze, and report on full-funnel performance; prepare monthly and annual strategic plans.
• Explain findings and recommendations to clients; maintain thorough campaign dashboards and processes.

Skills

SEO strategy

Analytics

Paid media

Client advisory

Communication & organization

Education

Post-secondary degree in Business/Marketing or related

Tools

Google Analytics/GA4

Google Search Console

Google Tag Manager

Data Studio

Excel

Semrush

Screaming Frog

BrightLocal

WordPress

Sitefinity

Job description

Full-time, permanent. Hybrid in Hamilton, with three days in the office (Tuesday to Thursday) and two days at home.

We are looking for an experienced SEO and digital marketing strategist who is equal parts curious thinker, technical problem-solver, marketer, analyst, and trusted client advisor.

Most of our clients are professional-services organizations, particularly law firms and other regulated businesses. They are sophisticated, highly credible professionals, and their marketing needs to reflect that. We are not interested in shortcuts, questionable backlinking tactics, mass-produced content, or generating traffic simply for its own sake.

We want someone who likes digging into a client's business, understanding what they do, who they serve, where they have an opportunity to grow, and how search, AI, content, advertising, and their website can help them get there. You should be interested in the nuances of a client's business and comfortable developing strategies for niche practices and highly specific audiences.

You will manage SEO and digital marketing retainers and work directly with clients and our technology, strategy, and content teams to continuously improve performance.

If your first instinct is to ask good questions before recommending a tactic, we should talk.

What You'll Do

• Set strategy and collaborate. Work with our Head of Technology and Senior Manager, Brand and Marketing Strategy, to develop SEO, GEO, digital advertising, and content strategies aligned with clients' business goals. Build clear six- and twelve-month plans that identify priorities, recommendations, responsibilities, and measurable outcomes.
• Optimize SEO and websites. Conduct comprehensive SEO and website audits and translate findings into prioritized, actionable recommendations. Manage keyword and search-intent research, on-page and off-page SEO, local search, internal linking, content optimization, and high-quality backlink strategies. Work directly with the development team to identify and resolve crawl errors, indexing issues, redirects, sitemaps, site architecture, site speed, structured data, and other technical SEO opportunities.
• Run paid digital advertising. Plan, execute, and optimize campaigns across LinkedIn, Google Ads, Meta, Reddit, Bing, and other appropriate platforms. Manage budgets, targeting, audiences and keywords, exclusions, bidding, conversion goals, landing pages, and testing. Continually assess performance, look beyond clicks and impressions to lead quality and business value, and recommend where clients should invest, adjust, test, or change direction.
• Analyze, report, and improve. Use Google Analytics/GA4, Search Console, Tag Manager, Data Studio, and other tools to monitor website and campaign performance, analyze full-funnel user journeys, diagnose changes in traffic and visibility, and turn data into clear recommendations. Prepare monthly reporting, year-in-review analysis, and strategic plans that explain what happened, why it matters, where the opportunities are, and what should happen next. Establish meaningful KPIs and stay current on changes in SEO, GEO, AI search, analytics, and digital marketing.
• Support and advise clients. Manage SEO and digital marketing retainers with a high level of ownership, responsiveness, and attention to detail. Present findings and recommendations directly to clients, identify new opportunities, and provide practical strategic guidance. Maintain clear documentation of campaigns, dashboards, accounts, processes, tests, and recommendations so clients and internal teams understand the current state and next steps.

What You Bring

Essential

• Education and experience. A post-secondary degree, diploma, or certificate in Business, Marketing, or a related discipline, or equivalent professional experience, plus significant hands‑on experience in a digital marketing and SEO role with demonstrated responsibility for client accounts or programs.
• Comprehensive SEO expertise. Strong knowledge of technical SEO, keyword and search‑intent research, on-page and off-page strategy, content optimization, internal linking, backlinking, local SEO, competitor analysis, AI search optimization and performance measurement.
• Strong analytics. Advanced working knowledge of Google Analytics/GA4, Google Search Console, Google Tag Manager, and Excel, plus experience developing useful dashboards and reports in Data Studio or a comparable platform. You can investigate performance changes, identify likely causes, and recommend next steps.
• Paid digital experience. Hands‑on experience setting up, managing, and optimizing paid campaigns, particularly Google Ads, with a strong understanding of targeting, conversions, testing, and performance analysis.
• Business and client focus. You want to understand how your clients make money, which services and audiences matter most, how their markets differ, and what constitutes a meaningful lead. You can balance search opportunity with brand, reputation, quality, and the realities of marketing professional and regulated services.
• Communication and organization. You translate technical information and data into clear, actionable recommendations for clients and colleagues. You manage multiple projects independently, document your work, meet deadlines, adapt to changing priorities, and bring a thoughtful, detail‑oriented, team‑first mindset. Willing to travel occasionally.
  

Considered a strong asset

• Experience working in professional services, particularly law firms, accounting firms, engineering firms, consulting firms, or other regulated or expertise-driven businesses.
• Relevant certifications in Google Analytics, Google Ads, Data Studio, or related platforms.
• Experience managing paid search and social campaigns across Meta Ads, Reddit Ads, Bing Ads, and LinkedIn.
• Experience with content management systems, particularly Sitefinity and WordPress, and collaborating with developers on website redesigns, migrations, redirects, and technical SEO.
• Experience with AI search/GEO and using AI and LLM tools to improve research, analysis, reporting, SEO, and paid-media workflows while maintaining appropriate human review and judgment.

Tools You'll Use

• Analytics and reporting: Google Analytics/GA4, Google Search Console, Google Tag Manager, Data Studio, Excel.
• SEO and competitive intelligence: Semrush, Screaming Frog, SpyFu, BrightLocal, Bing Webmaster Tools.
• Advertising: Google Ads, Meta Ads, Reddit Ads, Bing Ads, LinkedIn.
• AI and GEO: ChatGPT and other emerging AI search and research tools.
• CMS: Sitefinity and WordPress.

We do not expect every candidate to have worked extensively with every platform. We care more about strong fundamentals, curiosity, sound judgment, and the ability to learn new tools quickly.

How We Work

We are a flat, honest studio where the best idea wins. It is a small firm, so nothing is buried under process, and you will see the effect of your work quickly. Strong opinions and good arguments are welcome; big egos are not. The aim is never to win the room; it is to deliver the best result for the client.

Our SEO and digital marketing work is highly collaborative. You will work directly with strategists, writers, designers, developers, project managers, and clients rather than operating in a search silo. We expect everyone to take ownership of their work, communicate proactively, share what they know, and care about the quality of what leaves the building.

About Us

Cubicle Fugitive is a full-service brand, marketing, and web agency for professional services and other expert businesses. Our clients are predominantly law firms and other organizations where expertise, credibility, reputation, and trust matter.

We help great professionals get found by the people who need them and look after their brand across every touchpoint, from strategy and content through websites, SEO, digital marketing, and ongoing optimization.

The day-to-day is friendly and flexible, with good people. There is a health care spending account and an EAP, covered professional memberships including the Legal Marketing Association, team events you will probably enjoy (escape rooms feature heavily), an on-site gym we admire more than we use, and a group chat with more memes and board game talk than anyone asked for.

Equal Opportunity

Cubicle Fugitive is committed to an inclusive and accessible recruitment process. We welcome applications from qualified candidates of all backgrounds and will provide accommodation at any stage of the hiring process upon request.