SEO + Marketing Strategist

Tru India

Toronto

Hybrid

CAD 70,000 - 85,000

Full time

11 days ago

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Benefits offered by this job

Remote work arrangement

Employer-paid benefits

Team events

Job summary

Tru Inc is seeking an SEO & Marketing Strategist to lead organic search and AI-enabled discovery strategies for enterprise clients. The role blends strategic direction with collaboration across content, UX, and technical teams in a hybrid arrangement within the Greater Toronto Area.

You will translate business goals and user behavior into comprehensive SEO, AEO/GEO, content, IA, and AI visibility strategies, guiding a team of technicians while ensuring measurable growth for clients.

Qualifications

5+ years of SEO experience and proven ability to develop strategy rather than just execute tasks.
Experience translating business objectives into organic search strategies across multiple channels.
Ability to mentor and develop junior team members and collaborate with cross-functional teams.
Agency or consulting experience is strongly preferred.

Responsibilities

Develop integrated organic search strategies across traditional and AI-powered experiences.
Partner with creative, content and UX teams to translate opportunities into experiences.
Lead technical SEO direction, audits, and enablement for optimization work.
Define KPIs, reporting, and actionable insights that tie back to client growth.
Mentor junior team members and raise SEO capability across the team.

Skills

SEO strategy

AI search

Content strategy

Technical SEO

Analytics

Tools

Google Search Console

GA4

SEO platforms

Job description

Tru Inc is seeking a SEO + Marketing Strategist. We have one (1) permanent position available for an immediate start.

About Us:-

At Tru, we are more than just a technology agency - we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.

Location:-

This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in‑person meetings as required. Occasional travel to client sites, events, or conferences may also be necessary.

Position Overview:-

Search is changing. Ranking in Google is no longer the entire job.

Tru is looking for a SEO & AEO Strategist to lead organic search strategy across traditional search engines and emerging AI-powered discovery experiences.

This is a strategy‑first role. You will translate business objectives, customer behaviour, search data and digital performance into clear strategies spanning SEO, AEO/GEO, content, information architecture, technical SEO and AI visibility.

You will work closely with a team of SEO technicians responsible for ongoing technical execution, while providing the strategic direction, prioritization and quality control that connects that work back to client growth.

Your job is to determine what we should be doing, why it matters, what needs to happen first and whether the work is actually moving the business forward.

What You’ll Own:-

SEO & AI Search Strategy:-

Develop integrated organic search strategies across traditional and emerging search experiences, including:

Technical and on‑page SEO
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
AI‑powered search and LLM visibility
Entity and topical authority
Structured data
Third‑party citations and authority signals
Competitive and search‑intent analysis

You will help Tru continue to evolve its approach as search moves beyond rankings and toward answers, recommendations and AI‑assisted discovery.

Content & Discovery Strategy:-

Search strategy increasingly determines not just how content should be optimized, but what content needs to exist in the first place.

You will identify opportunities across the full content ecosystem, including:

Search and audience demand
Topic and content gaps
Customer questions and decision journeys
Pillar and supporting‑content strategies
Existing‑content optimization and consolidation
FAQ and answer‑led content
Third‑party and community opportunities
Content requirements for AI discovery and citations

You will partner closely with creative, content and UX teams to translate these opportunities into compelling experiences.

The expectation is not that you personally create every piece of content. It is that you understand the breadth of content required to win in modern search and can give the broader team a clear strategic brief.

Technical SEO Leadership:-

You will work with an established team of SEO technicians responsible for ongoing technical delivery and optimization.

You should have enough technical depth to:

Set priorities and provide strategic direction
Review technical audits and recommendations
Identify which issues materially affect performance
Translate technical findings into business implications
Brief and guide implementation
QA output and challenge weak recommendations
Connect technical SEO with content, UX and broader growth opportunities

You should be comfortable across areas including crawling and indexation, site architecture, internal linking, schema, redirects, migrations, Core Web Vitals and other technical SEO fundamentals.

Reporting, Analytics & Opportunity Identification:-

Strategy needs a scoreboard. You will help evolve reporting beyond presenting numbers and toward identifying what those numbers mean and what should happen next.

You will:

Analyze organic and AI‑search performance
Identify patterns, risks and growth opportunities
Develop meaningful KPIs and measurement frameworks
Use competitive and market data to strengthen recommendations
Connect performance back to client objectives
Turn reporting into clear strategic actions

You should be naturally curious about new data sources, tools and ways AI can improve research, analysis and decision‑making.

Client & Cross‑Functional Strategy:-

You will work across client, strategy, content, creative, UX, development, analytics and media teams.

You will:

Turn client objectives into clear organic‑growth strategies
Build prioritized roadmaps
Present and defend strategic recommendations
Translate complex search concepts into clear business language
Create briefs that execution teams can act on
Connect insights across disciplines rather than treating SEO as a silo
Mentor and develop more junior team members
Help strengthen SEO and AEO capability across the broader team

You should be comfortable being the person who can answer:

What does this mean? What should we do about it? What should happen first?

What We’re Looking For:-

You likely have 5+ years of SEO experience, with meaningful experience developing strategy rather than exclusively executing tasks.

You should bring:-

Strong traditional SEO fundamentals
Demonstrated experience developing SEO strategies and roadmaps
Strong understanding of search intent and customer journeys
Excellent keyword, topic and competitor research skills
Strong content‑strategy instincts
Working knowledge of technical SEO
Experience directing or partnering with technical SEO specialists
Understanding of information architecture, internal linking and structured data
Familiarity with AEO, GEO and AI‑powered search
Strong analytical and problem‑solving skills
Comfort with Google Search Console, GA4 and leading SEO platforms
Ability to turn data into meaningful recommendations
Strong client communication and presentation skills
Ability to brief and collaborate with creative, content, UX and technical teams
Ability to mentor and develop junior talent
Genuine curiosity about how AI is changing search, content and customer behaviour

Agency or consulting experience is strongly preferred.

What Will Make You Stand Out:-

We will be especially interested if you:-

Think beyond traditional SEO and see search as part of a broader discovery ecosystem
Have practical experience with AEO/GEO or AI‑search visibility
Understand how brand authority, third‑party citations and communities influence discoverability
Can identify content opportunities that go beyond producing more SEO articles
Have experience connecting SEO with UX, conversion and creative strategy
Know how to prioritize recommendations based on commercial value
Can get strong output from technical specialists without needing to execute everything yourself
Are comfortable experimenting with emerging AI and analytics tools
Can quickly turn a large amount of information into a small number of important decisions.

How We’ll Measure Success:-

Success is not the number of audits, keywords or recommendations produced.

Success looks like:

Clients have clear, defensible organic and AI‑search strategies.
Technical execution is connected to larger business priorities.
Search insights influence the broader content and digital strategy.
Reporting produces decisions, not just numbers.
Teams receive clear strategic direction.
Junior team members build stronger SEO, analytics and AI capabilities.
Clients understand what is working, what is not and what we recommend next.
Tru continues to develop a differentiated approach to modern search and AI‑driven discovery.

The Person We’re Looking For:-

You are strategic without being abstract. You understand SEO deeply enough to challenge the work without needing to personally execute every task. You can see the connection between technical performance, content, customer behaviour, authority, UX and creative. You are curious about AI without chasing hype. And you can take a complicated ecosystem and create clarity:

Here is the opportunity. Here is what matters. Here is what we should do. And here is how we’ll know whether it worked.

Salary Range:- $70,000-$85,000

Working at Tru:-

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We offer competitive salaries along with a 100% employer‑paid benefits package and a remote work‑from‑home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events, including live gatherings, to enhance our team spirit beyond work.

At Tru, we are a family, and our embraced values are: