Senior Search Strategist

Critical Mass; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Job summary

Critical Mass is seeking a Senior Search Strategist (SEO focus) to lead holistic SEO programs for global brands. You will drive organic performance, content-aligned optimization, and measurement through data-driven strategies across multiple stakeholders.

You will mentor junior SEO specialists, conduct in-depth audits, and present strategic recommendations to clients, leveraging advanced tools and analytics to maximize visibility and impact.

Qualifications

• 5+ years of SEO experience with proven growth in search performance and traffic.
• Strong data analytics skills and proficiency with Google Analytics, Google Search Console, SEMrush, Screaming Frog, and similar tools.
• Expert level understanding of technical SEO, content strategy development, and search best practices.
• Strong presentation and data storytelling skills with the ability to tailor messages to different audiences.
• Excellent written and verbal communication skills with proven ability to lead client calls and present strategic recommendations.

Responsibilities

• Develop, execute, and optimize holistic SEO strategies for global brands.
• Harness search data and user intent signals to inform content strategies and keyword research.
• Mentor and oversee a team of SEO specialists.
• Deliver actionable insights to clients through reports and analyses.
• Define success metrics and translate SEO results into business objectives and revenue impact.
• Identify and implement technical optimizations for crawlability, indexability, and site speed.
• Align paid and organic search strategies for integrated approaches and cost efficiency.
• Conduct regular SEO audits and competitive analyses with improvement plans.
• Communicate SEO updates to clients and stakeholders with conviction.
• Stay current on search algorithm changes and new opportunities for brands.

Skills

SEO expertise

Data analytics

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Technical SEO

Content strategy

Excel

Tools

Google Analytics

Google Search Console

SEMrush

Screaming Frog

Job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

Sr Search Strategist (SEO Focus)

As Senior Search Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data driven insights will enable you to elevate marketing campaigns and enhance user experiences for worldclass brands we work with. You understand that today's user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines and agency partners to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.

You Will:

• Develop, execute, and optimize holistic SEO strategies for global brands, driving measurable improvements in search performance and organic traffic
• Harness search data and user intent signals to inform targeted content strategies, keyword research, and identify exciting business opportunities
• Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists
• Deliver actionable insights to clients through visually compelling reports, strategic recommendations, and competitive analyses
• Define success metrics and translate SEO results into clear business objectives and revenue impact
• Identify and implement technical optimizations related to crawlability, indexability, site architecture, page speed, and structured markup
• Align paid and organic search strategies, collaborating with paid search and marketing teams to ensure integrated approaches and cost efficiency
• Conduct regular SEO audits and competitive analyses, identifying underperforming areas and developing improvement strategies
• Communicate SEO concepts and performance updates to clients and stakeholders, presenting recommendations with conviction
• Stay current on search algorithm changes, emerging search technologies (AI search, voice search, visual search), and identify new opportunities for brands

You have:

• 5+ years of SEO experience with demonstrated achievements in systematically improving search performance and driving traffic and conversion growth
• Strong data analytics skills and proficiency with Google Analytics, Google Search Console, SEM Rush, Screaming Frog, and similar tools
• Expert level understanding of technical SEO, content strategy development, and search best practices
• Strong presentation and data storytelling skills with the ability to tailor messages to different audiences and leverage data visualization
• Excellent written and verbal communication skills with proven ability to lead client calls and present strategic recommendations
• Experience defining, documenting, and implementing standardized SEO processes and cross disciplinary guidelines
• Strong Excel proficiency, including pivot tables, VLOOKUP’s, and comfort working with large datasets
• Track record of identifying insights, making data driven recommendations, and developing successful improvement strategies with measurable results
• Passion for staying current in a rapidly evolving digital environment and leveraging new tools to gain competitive advantage
• Experience managing and training junior SEO specialists, or familiarity with paid search and SEM campaigns (ideal, but not required)
• Experience with marketing automation, CRM integration, or conversion tracking implementation (ideal, but not required)
• Familiarity with AI powered bidding strategies and automation tools (ideal, but not required)

This position offers exceptional opportunity for a skilled SEO strategist to make immediate, measurable impact with a collaborative team, access to advanced tools and platforms, significant client interaction, and the autonomy to drive strategic initiatives in a fast-paced, growth focused environment. $85,000-$100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/