SEO Specialist

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

Saatchi & Saatchi Toronto is seeking an SEO Specialist to join our team. You will develop and manage organic search strategies, translate client goals into SEO plans, and audit sites for best practices.

You will work with BrightEdge, Google Analytics, Screaming Frog and other tools to drive measurable improvements in keyword rankings and natural traffic. Strong HTML/CSS knowledge and collaboration with web development teams are essential.

Qualifications

• Minimum 1 years SEO experience, preferably in agency setting.
• Experience with HTML & CSS.
• Ability to identify growth opportunities.
• Strong presentation skills, including the ability to communicate complex data simply.
• Keen eye for details and excellent organizational skills.
• Strong technical SEO background.
• Experience working with web development teams.
• Web development background is an asset.

Responsibilities

• Create, execute & manage organic search strategies for client.
• Translate client's marketing goals into a successful organic strategy.
• Review materials or attend meetings to understand client goals.
• Develop keyword targeting strategy.
• Audit client websites for SEO best practices.
• Dev consulting to troubleshoot technical SEO issues.
• Develop ongoing link building strategies and implement them.
• On-page optimizations and regular SEO audits.
• Report on web KPIs focusing on rankings and traffic opportunities.
• Research and monitor competitor SEO activities.

Skills

SEO strategy

Analytics interpretation

Communication

Tools

Google Analytics

Screaming Frog

BrightEdge

Google Search Console

Majestic

Google Keyword Planner

Regex Matching

JavaScript

HTML

CSS

Job description

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behaviour and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We're an award winning agency in both creativity and effectiveness, so it's really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

Saatchi & Saatchi Toronto is looking for a SEO Specialist to join our team!

Responsibilities

• Create, execute & manage organic search strategies for client.
• Translate client's marketing goals into a successful organic strategy.
• Review all relevant material or attend meetings to gain a full understanding of our client's marketing/site goals and objectives.
• Develop keyword targeting strategy.
• Audit client websites to ensure SEO best practice compliance.
• Dev consulting to troubleshoot technical SEO issues.
• Develop ongoing link building strategies and implement said strategies.
• On-page optimizations on a page-by-page basis; perform regular SEO audits.
• Report on web KPIs with a focus on keyword/page ranking and new natural search traffic opportunities.
• Research and monitor competitor SEO activities.
• Knowledge of tools including BrightEdge or Stat, Google Keyword Planner, Majestic, Google Search Console, Google Analytics & Screaming Frog.
• Programming Languages: JavaScript, HTML, CSS.
• Knowledge of Google's algorithm updates and penalties On-page SEO and technical (site crawlability).
• Regex Matching (Regular Expressions).
• Google Site Operators.
• Linkbuilding Keyword research and strategy.

Qualifications

• Minimum 1 years SEO experience, preferably in agency setting.
• Experience with HTML & CSS.
• Ability to identify growth opportunities.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Keen eye for details & excellent organizational skills.
• Strong technical SEO background.
• Experience working with web development teams.
• Web development background is considered an asset

Additional information

Salary

Transparency matters to us. The salary for this position is $50 - 55k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties.

Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.