SEO Manager (Remote Canada) - Future Opening

Directive; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative agency is seeking a dynamic SEO Manager to drive organic growth in B2B tech and SaaS marketing. This remote role emphasizes creativity, strategy, and results, allowing you to craft tailored marketing strategies and manage client relationships effectively. You'll leverage your expertise in content strategy and technical SEO to enhance search visibility and deliver actionable insights. Join a forward-thinking team that values diversity and offers a supportive work environment with comprehensive health plans, generous time off, and opportunities for professional development.

Benefits

Comprehensive Health Plans

Mental Health Support

Physical Wellness Benefits

Generous Time Off

401(k) Options

Annual Bonus

Team Retreats

Qualifications

• Strong grasp of content strategy and technical SEO.
• Ability to blend technical insights with content initiatives.

Responsibilities

• Develop tailored marketing strategies aligned with client goals.
• Oversee strategy execution and manage workflows using Asana.
• Serve as the main contact for clients, fostering trust and relationships.

Skills

Content Strategy

Technical SEO

Data Analysis (Google Analytics, SEMrush)

Project Management

Client Communication

Education

Bachelor's Degree in Marketing or Related Field

Tools

Screaming Frog

SEMrush

Google Analytics 4

Google Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

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At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us, focusing on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients through comprehensive digital marketing strategies that help clients hit their SQL targets consistently.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Sr Content Strategists are crucial, client-facing roles responsible for daily client deliverables, creating and managing custom strategies, and communicating with clients and internal teams. These roles typically handle more Enterprise clients and require a deep understanding of their service line and its impact on other business areas to develop holistic marketing strategies.

The ideal candidate must have a strong grasp of content strategy, technical SEO (site audits, structured data, Core Web Vitals), and the ability to blend technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement tailored marketing strategies aligned with client goals and Directive best practices.
• Use project phases, past performance, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to resolve issues and ensure strategic alignment.
• Create creative briefs and brainstorm content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, SERP share, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, Ahrefs to set measurable goals.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee strategy execution, task assignment, tracking, and completion.
• Manage workflows using Asana, delegate tasks, and monitor progress.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Internal and External Communication

• Serve as the main contact for clients, fostering trust and relationships.
• Communicate proactively about deliverables, timelines, and updates via Slack and meetings.
• Keep leadership informed about account status, opportunities, and issues.

Reporting and Insights

• Prepare and present regular updates, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct technical SEO audits and provide actionable recommendations.
• Implement on-page and off-page strategies, including keyword research, meta tags, internal linking, and outreach.
• Develop link-building campaigns to enhance domain authority and traffic.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Google Search Console, Excel.
• Nice to have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, physical wellness benefits, generous time off, 401(k) options, annual bonus, and team retreats.

Work Environment Requirements

Remote work from anywhere in the US or Canada, with options for in-office presence in Irvine, CA. Must have current work authorization and reside in the respective country. Reliable internet, a professional background, and ability to work stationary for extended periods are required. Reasonable accommodations are available for qualified individuals with disabilities.

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration without regard to race, gender, religion, etc.