SEO Manager (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a dynamic SEO Manager to lead content strategies and enhance search visibility for B2B tech and SaaS clients. In this remote role, you'll collaborate with cross-functional teams to develop tailored marketing strategies, conduct SEO audits, and foster strong client relationships. This opportunity offers a chance to thrive in a creative environment while making a significant impact on client success. If you're passionate about analytics and storytelling, this is the perfect role for you!

Benefits

Comprehensive health plans

Mental health support

Gym membership

Unlimited PTO

Holidays

Birthday leave

End-of-year break

Parental leave

401(k) options

Annual bonus

Qualifications

• Strong grasp of content strategy and technical SEO.
• Experience in managing client relationships and deliverables.
• Ability to analyze data and optimize marketing strategies.

Responsibilities

• Develop and implement tailored marketing strategies.
• Oversee project management and execution of strategies.
• Conduct SEO audits and provide actionable recommendations.

Skills

Content Strategy

Technical SEO

Google Analytics

Data Analysis

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Screaming Frog

SEMrush

Google Analytics 4 (GA4)

Google Search Console

Excel

Ahrefs

STAT

BrightEdge

Job description

Join to apply for the SEO Manager (Remote Canada) - Future Opening role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology focused on SQLs and Customers, to create comprehensive digital marketing strategies that help our clients hit their SQL targets consistently.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Senior Content Strategists play a crucial, client-facing role responsible for daily deliverables, creating and managing custom strategies, and communication with clients and internal teams. They typically handle more enterprise clients and require a deep understanding of their service line and its impact across business areas.

The ideal candidate must have a strong grasp of content strategy and technical SEO, including site audits, structured data, and Core Web Vitals. They should be able to integrate technical insights with content initiatives to drive organic growth and search visibility.

Roles and Responsibilities

1. Strategic Excellence and Best Practices
   • Develop and implement tailored marketing strategies aligned with client goals and Directive standards.
   • Use project phases, past performance, and ongoing campaigns to optimize strategies.
   • Collaborate with Associate Directors to resolve issues and ensure strategic alignment.
   • Create creative briefs and develop compelling content campaigns based on insights.
   • Apply frameworks such as LTV modeling, customer generation, share of SERP, and content production.
2. Goal Setting
   • Analyze data from Google Analytics, CRM, SEMrush, and Ahrefs to set measurable goals.
   • Work with AsDs to review and finalize goals before client presentation.
3. Project Management
   • Oversee strategy execution, task assignment, tracking, and completion.
   • Manage workflows via Asana, delegate tasks, and monitor progress.
   • Coordinate with content writers, designers, and project managers to deliver quality campaigns.
4. Internal and External Communication
   • Serve as the primary contact for clients, fostering trust and strong relationships.
   • Communicate proactively about deliverables and timelines via Slack and meetings.
   • Keep leadership informed of issues, opportunities, and account changes.
5. Reporting and Insights
   • Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual business reviews.
6. Foundational SEO Skills
   • Conduct SEO audits, identify issues, and provide actionable recommendations.
   • Implement on-page and off-page SEO strategies, including keyword research and link-building.
7. Tools
   • Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
   • Nice to Have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health support, gym membership, unlimited PTO, holidays, birthday leave, end-of-year break, parental leave, 401(k) options, annual bonus, and team trips.

Work Environment

Remote-first, work from anywhere in the US, with options for Canada, UK, and Australia for established and authorized residents. Must have reliable internet, a suitable workspace, and the ability to operate a computer for extended periods.

Reasonable accommodations available upon request. Contact [e-mail] for accommodations.

Additional Information

We value diversity and inclusion; all qualified applicants will receive consideration regardless of background or identity.

Job Details

• Seniority level: Mid-Senior
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Advertising Services