Performance Specialist

Havas Media Network; Montreal (administrative region); On-site; CAD 55,000 - 60,000; Full time

Job summary

Havas Media Network is seeking a performance-focused Campaign Specialist to build, manage, and optimize Search, Paid Social, and Programmatic campaigns in Montreal. You will own execution, ensure adherence to plans and budgets, and actively monitor pacing to deliver client KPIs.

Join a collaborative team and leverage DV360, Google Ads, SA360, Meta, TikTok, and other platforms while using Excel and PowerPoint to analyze performance and recommend optimizations.

Qualifications

• 2+ years in a performance media role.
• Hands-on buying and optimization across DV360; Amazon DSP or similar is a plus.
• Experience with Google Ads, SA360, Meta, TikTok, Pinterest.

Responsibilities

• Build, manage, and optimize Search, Paid Social, and Programmatic campaigns.
• Own in-platform execution per media plans, budgets, and timelines.
• Monitor pacing and performance; manage media spend for clients.
• Analyze data to improve efficiency, scale, and outcomes.
• Collaborate with Planning, Investment, Analytics, and other teams.
• Communicate strategy and results to stakeholders and clients.

Skills

Performance media

Analytical mindset

Time management

Team collaboration

Tools

DV360

Amazon DSP

TTD

Google Ads

SA360

Meta Ads

TikTok Ads

Pinterest Ads

Excel

PowerPoint

Job description

Responsibilities:

Campaign Execution & Optimization

• Build, manage, and optimize Search, Paid Social, and Programmatic campaigns to deliver on client KPIs.
• Own in-platform execution, ensuring campaigns are accurately set up according to media plans, budgets, and timelines.
• Actively monitor pacing and performance, taking full responsibility for media spend on behalf of clients.
• Conduct ongoing analysis and optimization to improve efficiency, scale, and outcomes across channels.
• Partner with Planning and Investment teams to support cohesive go-to-market strategies aligned to campaign objectives.
• Develop actionable insights and performance-driven recommendations informed by campaign results and platform data.
• Recommend appropriate platforms, tactics, and targeting strategies based on campaign goals and audience needs.
• Stay current on industry trends, platform updates, and best practices across Search, Social, and Programmatic.
• Work closely with internal teams, including Planning, Investment, Analytics, and other digital specialties, to deliver integrated performance solutions.
• Collaborate with platform partners and vendors (e.g., DSPs, publishers, and platform reps) to support campaign success.
• Clearly communicate strategy, performance, and optimizations to internal stakeholders and, when required, external clients.

Key Skills & Qualifications

• 2+ years of experience in a performance media role (agency, client-side, or vendor).
• Hands-on experience buying and optimizing across:
• Programmatic: DV360 required; experience with Amazon DSP, TTD, or similar platforms considered an asset.
• Search: Google Ads, SA360.
• Paid Social: Meta, TikTok, Pinterest, or similar platforms.
• Strong understanding of the digital media and ad tech ecosystem.
• Highly analytical with a data-driven mindset and strong attention to detail.
• Proactive self-starter with excellent time management and prioritization skills.
• Collaborative team player comfortable working across disciplines.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Retail media experience (e.g., Amazon, Criteo, Loblaw Media) is considered a bonus.

Additional Information

This role represents an active vacancy at Havas Media Network. You will be joining a collaborative, growth-oriented environment where ideas are encouraged, and career development is supported. The base salary range for this position is CAD $55,000 to $60,000, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.