Senior Associate, Paid Social & Programmatic

WPP Media; Toronto; On-site; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Job summary

WPP Media in Toronto is seeking a Senior Associate, Paid Social & Programmatic to join the activation team. The role focuses on programmatic setup, trafficking, optimization, and cross‑channel paid social support across Meta, Pinterest, and TikTok.

The ideal candidate has 1.5 years of hands‑on digital media activation experience, DV360 expertise, and strong vendor management skills, with a keen eye for detail and regulatory compliance. This is a hybrid role with competitive benefits.

Qualifications

• 1.5 years of hands‑on experience in digital media activation.
• DV360 proficiency and vendor management workflows are required.
• Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok) is preferred.
• Strong attention to detail and QA of campaigns, tracking tags, budgets, and compliance.

Responsibilities

• Programmatic Activation: Lead setup, trafficking, day‑to‑day execution, and optimization of programmatic media campaigns (DV360).
• Vendor Management & Coordination: Serve as a key contact for external partners to negotiate placements and resolve delivery issues.
• Paid Social Support & Upskilling: Assist with campaigns across Meta, Pinterest, and TikTok, with ongoing training and mentorship.
• Performance Analysis & Reporting: Track, analyze, and optimize pacing and performance against KPIs, delivering actionable insights.
• Compliance & Regulatory Standards: Ensure adherence to guidelines for public sector accounts (e.g., Ontario Government).
• Cross‑Functional Collaboration: Partner with planning, activation managers, and account leads to ensure workflow accuracy.

Skills

DV360

Meta

Pinterest

TikTok

Programmatic

QA

Vendor mgmt

Analytical

Tools

DV360

Meta Ads

Pinterest Ads

TikTok Ads

Job description

Toronto, Canada

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Open environmentby Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

About the Role – Senior Associate, Paid Social & Programmatic

We are seeking an analytical, detail-oriented, and highly motivatedSenior Associate, Paid Social & Programmatic to join our activation team.

Key Responsibilities

• Programmatic Activation:Lead the setup, trafficking, day-to-day execution, and optimization of programmatic media campaigns, primarily utilizingDV360.
• Vendor Management & Coordination:Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage campaign delivery, and resolve execution challenges.
• Paid Social Support & Upskilling:Assist with campaign execution acrossMeta, Pinterest, and TikTok, actively engaging in ongoing training and mentorship to expand your multi‑channel skill set.
• Performance Analysis & Reporting:Track, analyze, and optimize campaign pacing and performance against client KPIs, delivering clear reporting and actionable insights.
• Compliance & Regulatory Standards:Navigate strict compliance, accessibility, and regulatory guidelines associated with public sector accounts like the Ontario Government.
• Cross‑Functional Collaboration:Partner closely with internal planning, activation managers, and account leads to ensure seamless campaign workflow and execution accuracy.

What We’re Looking For

• Experience: 1.5 years of hands‑on experience in digital media activation (agency experience preferred).
• Platform Expertise:Strong hands‑on proficiency withDV360and vendor management workflows. Foundational knowledge of Paid Social platforms (Meta, Pinterest, TikTok) is preferred, with a strong willingness to learn and upskill.
• Core Attributes:
• High Attention to Detail:Meticulous approach to QAing campaign setups, tracking tags, budget pacing, and compliance guidelines.
• Vendor & Relationship Management:Comfortable communicating externally with vendors and publishers to drive activation success.
• Curious & Mentorship‑Driven:An open mind with a desire to take advantage of team mentorship and continuous learning opportunities.
• Adaptability:Ability to pivot comfortably across different account types, from commercial tech and finance to public sector campaigns.
• Certifications:DV360, Meta, or related digital media platform certifications are a strong bonus.

Life at WPP Media and Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$45,000 - $55,000 CAD

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