Senior Social Specialist

Starcom Melbourne; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading media agency seeks a Paid Social Senior Specialist with extensive experience in social media advertising campaigns. Responsibilities include leading campaign executions, analyzing data, and presenting insights to clients. The ideal candidate excels in communication and has a strong background in managing social platforms like Facebook, Instagram, and LinkedIn.

Benefits

Diverse work environment

Career growth opportunities

Qualifications

• 3+ years of experience in Paid Social Media buying and planning.
• Technical proficiency across multiple social media advertising channels.
• Experience presenting data to medium and large audiences.

Responsibilities

• Assist in developing media plans to meet client goals.
• Lead campaign execution with strong alignment to strategy.
• Educate junior team members on platform best practices.

Skills

Data analysis

Communication

Problem-solving

Team collaboration

Education

Bachelor's degree in marketing, business, or communications

Tools

Facebook Ads

Instagram Ads

Twitter Ads

LinkedIn Ads

Excel

Job description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

The Paid Social Senior Specialist is highly experienced in executing social media advertising campaigns and has a deep knowledge of the ins and outs of these advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok). This role reports directly to the account Supervisor/Manager, leading implementation of paid social media plans and assuring high quality of work. This individual understands strategy and feels comfortable analyzing large volume of data to extract meaningful insights that guide optimizations.

Responsibilities

• Assisting the Paid Social Supervisor/Manager in the development of media plans to meet client’s goals.
• Present strategy plans and performance reports to clients.
• Lead campaign execution approach, with strong alignment between strategy and tactical plans.
• Educate junior team members on platform best practices. Work closely with vendors, and other external partners to achieve client goals.
• Ensuring a high quality of work for all deliverables to client.
• Point of contact for clients and different stakeholders.

Characteristics of Successful Paid Social Specialist:

• Deep understanding of the intricacies across the main social media-advertising platform.
• Able to communicate complex solutions to less technical audiences verbally and in writing.
• Able to anticipate issues and have a solution driven approach.
• Loves analyzing data and finding key relevant insights.
• Clearly understand client’s goals and uses that to guide ongoing analysis and recommendations.
• Team player with a confident “can-do” attitude and an eye on strategy.
• Constant learner.
• Pristine attention to details.

Qualifications

• 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients.
• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
• Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.).
• Experience presenting data and insights to medium and large audiences.
• Proven record managing multiple timely delivery and prioritizing projects in highly paced environment.
• Experience managing working relationships with internal and external partners.
• Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification.
• Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel.

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted