Salesforce Marketing Cloud Developer

Apptoza Inc.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Apptoza Inc. in Toronto is seeking a Sr. Salesforce Marketing Cloud Developer with deep expertise across the SFMC ecosystem to design, develop, and implement enterprise marketing automation solutions.

You will serve as an expert on SFMC products such as Journey Builder, Email Studio, and Datorama, lead integrations, and collaborate with Agile teams to deliver scalable, secure marketing initiatives.

Qualifications

• Expert knowledge of Salesforce Marketing Cloud products including Journey Builder, Email Studio, Interaction Studio, Audience Studio, Advertising Studio, Datorama, Pardot.
• Strong understanding of marketing automation technologies, SFMC data models, and integrations.
• Experience with Salesforce platform technologies including Service Cloud and Force.com.
• Prior consulting/development experience on SFMC projects.
• Knowledge of security design principles and enterprise architecture.
• Proficient in Agile environments.

Responsibilities

• Design, develop, and implement solutions across SFMC ecosystem.
• Serve as SME on SFMC products and related platforms.
• Develop and optimize customer journeys, emails, and segmentation.
• Design integrations between SFMC and enterprise applications using web services.
• Define requirements, create designs, prototypes, and support testing and training.
• Collaborate with Agile teams to deliver high-quality solutions.

Skills

SFMC Journey Builder

SFMC Email Studio

SFMC Interaction Studio

SFMC Audience Studio

SFMC Advertising Studio

Datorama

Pardot

HTML

CSS

Integration capabilities

Security design principles

Agile methodologies

Salesforce Platform (Service Cloud / F

Education

Salesforce Marketing Cloud Developer Certification

Salesforce Marketing Cloud Consultant Certification

Tools

Web services

Enterprise data integration

Job description

Role: Salesforce Marketing Cloud Developer

Location: Toronto, ON

Duration: Long Term Contract

Job Description:

Role Overview

We are seeking a highly experienced Sr. Salesforce Marketing Cloud Developer with deep expertise across the Salesforce Marketing Cloud ecosystem. The ideal candidate will possess strong technical, integration, and architecture experience and have a proven track record delivering enterprise marketing automation solutions in Agile environments.

Key Responsibilities

Design, develop, and implement solutions across the Salesforce Marketing Cloud ecosystem.

Serve as a subject matter expert on Salesforce Marketing Cloud products including SFMC, Datorama, Social Studio, Pardot, Interaction Studio, and Customer 360 Audiences.

Develop and optimize customer journeys, email campaigns, audience segmentation, and marketing automation solutions.

Design integrations between Salesforce Marketing Cloud and enterprise applications using web services and related technologies.

Define systems strategy, gather requirements, create solution designs, develop prototypes, support testing, and assist with training efforts.

Apply enterprise architecture, security, and integration design principles to scalable marketing solutions.

Collaborate with Agile teams to deliver high‑quality solutions and enhancements.

Required Skills & Qualifications

Expert knowledge of Salesforce Marketing Cloud products, including:

• Journey Builder
• Email Studio
• Interaction Studio
• Audience Studio
• Advertising Studio
• Datorama
• Pardot

Advanced understanding of:

• Marketing automation technologies
• SFMC ecosystem and data models
• Common integrations and third‑party technology solutions

Experience with Salesforce platform technologies including:

• Service Cloud
• Force.com Platform

Prior experience as a Salesforce Marketing Cloud Consultant and/or Developer.

Strong understanding of integration and security design principles.

Experience working in Agile project environments.

Solid hands‑on experience with:

• HTML
• CSS

In‑depth understanding of Salesforce Marketing Cloud capabilities and limitations.

Experience using web services and enterprise data integration technologies.

Certifications

Salesforce Marketing Cloud certifications preferred, ideally including:

• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Consultant

Desired Skills

HTML5 / CSS3

DevOps