Senior Sales Manager

The Algonquin Resort, St. Andrews by-the-Sea, Autograph Collection; Saint Andrews; On-site; CAD 70,000 - 100,000; Full time

Job summary

The Algonquin Resort is seeking a Senior Sales Manager with a strong background in luxury hospitality sales. This role involves developing sales strategies, building client relationships, and maximizing revenue across various sectors including Rooms, Food & Beverage, and Golf. Ideal candidates should have relevant experience and education in marketing or business administration, making impactful contributions to the resort's success.

Qualifications

• 5 years of experience in sales and marketing or related area.
• 2-year degree or bachelor's in relevant fields.
• Experience in luxury & lifestyle hotel sector preferred.

Responsibilities

• Develop & execute sales strategies for new business.
• Build strong relationships with customers for future bookings.
• Drive revenue through upselling packages and maximizing account contributions.

Skills

Sales Strategy

Relationship Building

Negotiation

Customer Service

Education

Bachelor's degree in Business Administration

2-year degree in Marketing

Job description

THE OPPORTUNITY:

SENIOR SALES MANAGER

REPORTS TO DIRECTOR OF SALES AND MARKETING

THE COMPANY:

Passion Drives Performance.InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration.A nimble team where everyone has a voice at the table and an opportunity to pursue their passions.Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.

With over 100 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada.In addition, our management team oversees the day-to-day activities of almost 80 hotels also making InnVest the largest independent operator of hotels in Canada.InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

THE HOTEL:

The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection

Exactly Like Nothing Else

For over a century, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection has welcomed travelers to an exquisite stay in New Brunswick. Located in historic St. Andrews, voted as Canada's top destination by USA Today, the resort is unique in its offerings: an idyllic seaside town with locally authentic dining & shops, the region's warmest swimming at Katy's Cove beach and award-winning whale watching, all at our doorstep. Featuring 233 luxury Guestrooms, five dining outlets, an award-winning 18-hole golf course, full conference centre and spa, The Algonquin is the centerpiece of Maritime hospitality.

Under the stewardship of InnVest, Canada's largest owner & operator of hotels, significant investments are currently underway including a thoughtful reimagining of all Guestrooms, restaurants & public spaces as well as the construction of a new Nordic Spa, supporting our year-round offerings. Since 1889, The Algonquin has led the way for Canadian resort innovation - join us as we embark on our second century of authentic Maritime hospitality.

Bewhere you can do your best work,Beginyour purpose,Belongto an amazing global team, andBecomethe best version

THE ROLE:

This role is ideal for an individual with strong senior group sales experience within the luxury & lifestyle hotel sector. Partnering with Marketing & Resort Leadership, the Senior Sales Manager will develop & execute strategies to develop new business, maximize existing account contribution and explore novel opportunities in support of Rooms, Food & Beverage and Golf revenues. The Algonquin Resort is now mid-way through a once-in-a-generation capital investment program and is focused on building a Team comprised of Canada’s very best hospitality talent.

Familiarity with the Marriott sales engines and the Canadian destination-resort landscape will be significant assets.

To be based on property or in-market (GTA, Ottawa, Montreal) with frequent travel, both to property & to client events, is required.

ACTIVITIES:

The duties and responsibilities for the Senior Sales Manager include, but are not limited to the following:

Understanding Market Opportunities and Driving Revenue

• Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
• Works with Revenue Management Leadership to qualify total spend and associated acquisition costs to ensure we target & convert the best business.
• Responds to and manages larger and more complex incoming opportunities for the property.
• Identifies, qualifies and solicits new business to achieve personal and property revenue goals.
• Focuses efforts on accounts with significant potential sales revenue.
• Develops effective sales plans and actions.
• Works with partners to develop creative ideas and proposals for events.
• Maximizes revenue by upselling packages.
• Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Closes the best opportunities based on market conditions and individual property needs.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Handles complex business with significant revenue potential as well as significant customer expectations.

Building Successful Relationships

• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Provides excellent customer sales service in order to grow share of the account.
• Manages and develops relationships with key internal and external stakeholders.

Additional Responsibilities

• Utilizes intranet for resources, templates, and information.
• Participates in site visits.
• Develops and facilitates execution of contracts as required.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Executes brand’s Customer Service Standards and property’s Brand Standards through the sales process.

COMPETENCIES WE ARE SEEKING:

Required:

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 5 years’ experience in the sales and marketing or related professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years of experience in sales and marketing or related professional area.