Senior Programmatic Associate: DSP Campaigns & Optimization

WPP

Toronto

Hybrid

CAD 45,000 - 55,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, vision insurance

Hybrid work model

Paid time off

Job summary

WPP Media in Toronto is seeking a Senior Associate, Programmatic to support day-to-day programmatic campaign activity across multiple DSPs and internal systems. You will collaborate with trading strategy, ad ops, analytics, and vendor partners to ensure campaign success and mentorship for junior team members.

The role requires 1–2 years hands-on programmatic experience, strong DSP knowledge, and proficiency with Salesforce, Radia, and Datorama.

Qualifications

1–2 years hands-on experience in programmatic execution or as a Programmatic Coordinator/Associate.
Experience navigating across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk, Yahoo/Verizon).
Strong understanding of the programmatic ecosystem, media metrics, KPIs, and digital ad tech mechanics.
Experience using internal workflow platforms and reporting systems (Salesforce, Radia, Datorama).

Responsibilities

Lead campaign set up, pacing, shifts, and optimizations across major DSPs (DV360, Xandr, Amazon DSP, The Trade Desk).
Input, sync, and maintain campaign data in Salesforce, Radia, and Datorama.
Audit digital creative tags prior to launch and provide guidance to Ad Ops.
Track live delivery post-launch and update internal trackers.
Prepare inputs for post-campaign reports and QBRs; analyze KPIs.
Coordinate with Programmatic Managers, Ad Ops, Analysts, and Vendors for launches.
Mentor Programmatic Coordinators and help standardize processes.