Senior Product Marketing Manager (Toronto)

GeoComply; Toronto; On-site; CAD 80,000 - 130,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to lead growth in compliance-grade geolocation technology. This pivotal role involves a deep understanding of the fraud landscape and the ability to craft compelling marketing strategies that resonate with target audiences. You will collaborate with cross-functional teams, develop impactful content, and drive product adoption through innovative marketing initiatives. Join a dynamic team committed to revolutionizing online safety and compliance, where your expertise will shape the future of digital trust and safety.

Qualifications

• 6+ years of product marketing experience in B2B tech.
• Expertise in fraud prevention and product positioning.

Responsibilities

• Collaborate with Product throughout the product lifecycle.
• Create compelling buyer enablement materials.

Skills

Product Marketing

Fraud Prevention

Digital Trust and Safety

Market Analysis

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

GTM Strategies

Marketing Analytics Tools

Job description

Join to apply for the Senior Product Marketing Manager (Toronto) role at GeoComply

About GeoComply

We’re GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past three years and dubbed a tech “Unicorn,” GeoComply has been trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.

At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.

The Role

GeoComply is a market leader in compliance-grade geolocation technology, and we're rapidly expanding our product portfolio. We're seeking a highly motivated and experienced Senior Product Marketing Manager to drive growth across this exciting portfolio. This role will require a deep understanding of the iGaming, compliance, fraud and risk landscape and the ability to translate complex concepts into compelling propositions.

You will be a recognized subject matter expert on fraud prevention, working closely with Product, Engineering, Revenue and Risk and Fraud teams to focus on customer-centric initiatives, building insights to align product strategies with market needs. This role offers both strategic and hands-on opportunities to deliver impactful campaigns. At GeoComply, you'll enjoy a collaborative, visible role, with opportunities to work with leaders at all levels.

Key Responsibilities

• Collaborate with Product throughout the product lifecycle, from development to adoption, shaping roadmaps, monitoring performance, and providing strategic GTM recommendations.
• Deeply understand the fraud landscape, including emerging threats and best practices, and translate this into impactful marketing and sales enablement tools.
• Analyze industry trends, competitive landscape, and customer needs to inform product and GTM strategy, including pricing and packaging.
• Own product positioning and messaging, ensuring resonance with target audiences.
• Develop deep customer knowledge (segmentation, personas, use cases) and disseminate insights to influence product growth.
• Create compelling buyer enablement materials to accelerate product understanding and adoption.
• Partner with the Revenue team to develop and deliver training and resources for effective product promotion.
• Develop creative, engaging content (whitepapers, blogs, videos) that establishes leadership in Risk solutions and drives product adoption.
• Provide strategic marketing expertise, ensuring content is informative, engaging, and tailored to the buyer's journey.
• Develop and monitor metrics to track marketing outcomes and effectiveness.

Minimum Requirements

• 6+ years of product marketing experience in B2B tech, with 1-2 years in digital trust and safety.
• Demonstrable expertise in fraud prevention, understanding various fraud typologies (account takeover, bonus abuse, payment fraud, collusion) and their business impact. Experience owning/contributing to fraud platform strategy is a plus.
• Experience in pricing and packaging product offerings.
• Strong written and verbal communication skills, with a talent for clear and effective messaging.
• Proven ability to create compelling product positioning and messaging that differentiates us, translate complex concepts into clear value, and drive GTM strategies.
• A master of product positioning, who knows how to meaningfully differentiate a product in a crowded market.
• Proven experience championing successful product launches, building excitement, and aligning product and revenue teams for maximum impact.