Senior Product Marketing Manager (15-Month Contract)

Jobber; Toronto; Hybrid; CAD 121,000 - 164,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to lead go-to-market strategies for their innovative Marketing Suite. This role is pivotal in driving product adoption and revenue growth while collaborating with cross-functional teams. You'll shape compelling narratives and optimize marketing programs, ensuring alignment with customer needs. With a commitment to diversity and inclusivity, this company offers a supportive environment and a comprehensive benefits package, making it an exciting opportunity for those passionate about empowering small businesses.

Benefits

Health Benefits

Retirement Plans

Stock Options

Professional Development Opportunities

Paid Time Off

Qualifications

• Proven experience in B2B SaaS Marketing with a focus on product adoption.
• Strategic and analytical skills to turn data into insights.

Responsibilities

• Own GTM strategy and execution for the Marketing Suite.
• Lead research to uncover insights that inform positioning and product development.

Skills

B2B SaaS Marketing

Go-to-Market Strategy

Market Research

Analytical Skills

Collaboration Skills

Customer Impact Focus

Job description

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Do you want to change the world of small business?

Then Jobber might be the place for you! We're looking for a Senior Product Marketing Manager to join our Marketing team on a 15-month contract to cover parental leave.

Jobber exists to help small businesses succeed. We work with small home service businesses, like plumbers, painters, and landscapers, to transform service delivery through technology. With Jobber, they can quote, schedule, invoice, and receive payments from customers while providing an easy and professional experience.

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has been listed on the Globe and Mail’s Canada’s Top Growing Companies, Deloitte Canada’s Technology Fast 50, and other lists. Our leadership team has over thirty years of industry experience, and we are committed to our mission to empower small businesses.

The team: The Product Marketing team drives growth through customer and market insights, storytelling, and impactful experiences. They work with stakeholders across the company on pricing, positioning, product launches, market research, and more.

The role: Reporting to the Senior Director, Product Marketing, the Senior Product Marketing Manager will be the primary marketing partner for our Marketing Suite, a vital part of our platform that helps customers grow their businesses. You will lead go-to-market strategies, influence product adoption, and support expansion and monetization efforts. This role offers high visibility and cross-functional collaboration with Product, Sales, Strategy, and Growth teams.

The Senior Product Marketing Manager will:

• Drive Go-to-Market Success
  • Own GTM strategy and execution for the Marketing Suite, including launches, campaigns, and pricing recommendations.
  • Collaborate with Product, Sales, and Lifecycle Strategy teams to align plans and execute integrated campaigns.
  • Design marketing programs to drive adoption, usage, and expansion across customer segments.
• Market and Customer Research
  • Lead research to uncover insights that inform positioning, product development, and differentiation.
  • Represent the voice of the customer across the organization, turning insights into compelling narratives.
• Shape a Compelling Product Narrative
  • Develop and scale a clear value proposition and messaging framework.
  • Ensure consistent messaging across channels—web, in-app, email, and content.
• Measure and Optimize
  • Define success metrics and track performance using dashboards and insights.
  • Share learnings and iterate based on results.

To be successful, you should have:

• Proven experience in B2B SaaS Marketing, with a focus on product adoption and revenue growth.
• Success in leading GTM planning, launches, and marketing programs across teams.
• Strategic and analytical skills to turn data into insights and actions.
• Strong collaboration skills and the ability to build trusted relationships.
• Experience influencing senior leadership and aligning high-stakes initiatives.
• Bias for action with a focus on customer impact.
• Bonus: Experience marketing to SMB audiences.

Compensation details: The role offers a minimum annual salary of $121,000, a midpoint of $142,200, and a maximum of $163,600, reflecting experience and growth potential. It includes benefits like equity, health stipends, retirement matching, and professional development opportunities.

Where you can work: You can choose to work in Edmonton, Toronto, or remotely within Canada.

What we offer: A comprehensive package including health benefits, retirement plans, stock options, growth programs, paid time off, and support for your well-being and career development.

We value diversity and inclusivity and welcome applicants from all backgrounds. We are committed to providing accommodations during the hiring process.