Senior Product Marketing Manager

Koho Financial Inc; Canada; Remote; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to join their remote team in Canada. This pivotal role involves defining growth strategies, conducting market research, and developing comprehensive marketing plans. The ideal candidate will be a strategic thinker with a strong background in product marketing and a passion for collaboration. The company offers a remote-first work environment, competitive benefits, and a culture that values innovation and inclusivity. If you're ready to make an impact and drive product success, this opportunity is perfect for you.

Benefits

Company-wide summer wellness days

Winter holiday closure

Personal days

Wellness spending account

Maternity & parental leave top-up

Home office setup budget

Access to performance coach

Annual training budget

Equity for employees

Great Place to Work awards

Qualifications

• 5+ years experience in product marketing with a strong understanding of go-to-market strategies.
• Excellent time management and ability to work collaboratively in a fast-paced environment.

Responsibilities

• Define growth strategy and voice of the consumer for product launches.
• Drive market research plans to derive customer insights and validate product roadmap.
• Develop marketing plans in collaboration with cross-functional teams.

Skills

Product Marketing

Go-to-market strategies

Market research

Cross-functional collaboration

Time management

Education

Bachelor’s degree in business administration

Master’s degree in marketing

Job description

About KOHO

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.

Discover our culture here and get the inside scoop from our team here!

About The Role

We’re looking for a Senior Product Marketing Manager to join our team for a role to work remotely based in Canada.

Reporting to the Director, Product Marketing, you’re going to be a part of a team that is the point of contact for all upcoming Product launches. Our ideal candidate is well-versed in all aspects of go-to-market strategies and branding, and is a whiz in product development and measurement. As the pivotal point-person between Marketing and Product, you can easily speak both languages and ensure smooth communication and delivery.

In parallel with the product managers who lead the app’s development, the Product Marketing Manager will be accountable for learning the product’s strategy, getting to know its customer, and developing the tools and campaigns that the company will use to introduce and sell this product to the market.

This role is highly strategic and creative, and requires someone who can leverage member insights, brand insights, and product data to build an innovative approach to messaging, creative, and tactics.

What You’ll Be Doing

1. Define our growth strategy and be the voice of the consumer to the Product team to determine the best launch strategies for each existing or new product launch and feature.
2. Drive and develop market research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape.
3. Develop comprehensive marketing plans for the marketing team to execute on, in collaboration with brand, paid, lifecycle and content leads.
4. Partnering with cross-functional leads on campaign development (briefing, feedback, production, optimization, reporting, retros etc..).
5. Quarterback cross-functional collaboration between product, marketing and the business teams to identify winning tactics across channels (owned and paid).
6. Drive impactful go-to-market launch strategies including messaging, positioning and branding/PR strategies.
7. Work closely with the Product team to determine the best launch strategies for each existing and new product or feature release.

Who You Are

• Bachelor’s or Masters degree in business administration, commerce and/or marketing.
• 5+ years experience in product marketing.
• Excellent time management and prioritization skills.
• Ability to work collaboratively and cross-functionally in a fast-paced environment.
• Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives.

What's In It For You?

We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:

Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up.

Remote First - Work from anywhere in Canada with a budget to set up your home office.

Level Up - Access to an in-house certified performance coach and an annual training budget.

The KOHO Culture - We have won 7 "Great Place to Work" awards since 2019.

Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window.

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact [e-mail] and the People and Culture team will be happy to help.

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