Senior Product Marketing Manager

Onfleet; Canada; Remote; USD 96,000 - 128,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to lead impactful marketing strategies that drive growth and enhance product positioning. This role involves collaborating with cross-functional teams to ensure the voice of the customer shapes product development and marketing efforts. You will own the end-to-end product launch process, develop compelling messaging, and enable go-to-market teams with essential tools. If you thrive in a fast-paced environment and have a passion for B2B SaaS, this opportunity is perfect for you. Join a fully remote team that values empathy and excellence while making a significant impact in the logistics industry.

Benefits

Employee Stock Options

Health Insurance

Dental Insurance

Vision Insurance

Flexible Vacation

401(k)

Learning Opportunities

Equipment Provided

Qualifications

• 6–10+ years of B2B SaaS product marketing experience.
• Proven success in product launches and sales enablement.
• Exceptional communication and project management skills.

Responsibilities

• Drive go-to-market strategy and manage product launch processes.
• Develop positioning and messaging frameworks for the product.
• Conduct customer interviews and analyze market trends.

Skills

B2B SaaS Product Marketing

Project Management

Communication Skills

Stakeholder Alignment

Market Research

Tools

Jira

Asana

Job description

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About Onfleet
Onfleet’s mission is to power the future of commerce by enabling businesses of all sizes to move goods more efficiently and delightfully. Our product includes intuitive smartphone apps for drivers, a powerful modern web dashboard for logistics teams, and automatic notifications and real-time tracking for recipients. Onfleet powers millions of deliveries every week for thousands of businesses around the world across various industries, including grocery, prepared meals, pharmacy, flowers, and furniture.

About The Role
Onfleet is seeking a Senior Product Marketing Manager (IC6) to lead and execute product marketing strategies that sharpen positioning, drive go-to-market success, and fuel business growth. As a strategic individual contributor, you will own the development and execution of product marketing plans from start to finish and represent your function in leadership discussions. You will work at the intersection of Product, Sales, Success, and Marketing—bringing the voice of the customer into all aspects of our work.

This role is for a seasoned product marketer who’s not afraid to get hands-on and is energized by the full spectrum of the PMM discipline—from shaping the story to driving user adoption. You’ve supported product launches and sales enablement in dynamic B2B SaaS environments, bringing structure, strategy, hustle, and heart.

What You'll Do

• Drive Go-to-Market Strategy
• Own the end-to-end product launch process, from positioning and internal enablement to external messaging, demand generation, and PR/AR.
• Build and maintain scalable GTM playbooks to align cross-functional teams on launch goals and execution plans.
• Assess and scope launch impact, tailoring activities for minor releases or major innovations.

• Develop Positioning & Messaging
• Own the positioning and messaging framework for our platform and core features, ensuring resonance with target personas and differentiation in a competitive market.
• Translate complex product features into compelling narratives for customers.
• Lead cross-functional messaging workshops to align teams around our value narrative.
• Partner with leadership to shape our strategic market narrative.

• Champion the Voice of the Customer
• Conduct customer and prospect interviews, win/loss analyses, and persona/JTBD research to inform strategy.
• Surface customer stories, needs, and objections to influence product roadmap, sales enablement, and marketing campaigns.
• Become an Onfleet superuser, deeply understanding our product, personas, and value proposition.

• Enable Go-To-Market Teams
• Maintain consistent messaging across Marketing, Sales, and Customer Success, collaborating to embed messaging into conversations.
• Partner with marketing on campaign content, demand generation, and field activities.
• Develop sales enablement tools such as battle cards, objection handling guides, product one-pagers, and demo scripts.
• Support training and onboarding programs for new features.

• Partner with Product
• Act as a strategic liaison translating roadmaps and features into customer value.
• Provide input on pricing, packaging, and segmentation strategies based on customer insights and market landscape.

• Analyze the Competitive Landscape
• Conduct ongoing research to identify market trends, threats, and opportunities.
• Develop and maintain battle cards, competitive one-pagers, and briefs to inform strategy and differentiation.

• Build the PMM Foundation
• Define and scale processes, tools, and templates to ensure long-term success of the team.

What You’ll Bring

• 6–10+ years of B2B SaaS product marketing experience, preferably in Series B–D stage or mature organizations.
• Proven success in full-spectrum PMM responsibilities including launches, messaging, sales enablement, research, and competitive analysis.
• Ability to operate strategically at leadership levels and tactically in execution.
• Comfort in fast-paced, ambiguous environments, creating clarity and frameworks.
• Exceptional communication, influencing, and stakeholder alignment skills.
• Strong presentation and storytelling abilities.
• Excellent project management skills, with daily use of tools like Jira or Asana.

Nice To Have

• Familiarity with last mile delivery logistics or supply chain.
• PMM certifications (e.g., Pragmatic Institute, PMA).
• Experience with pricing & packaging strategies.
• Basic technical fluency (APIs, integrations, developer tools).

Why You'll Love Working at Onfleet

• Ownership of impactful work.
• Culture valuing empathy, excellence, and execution.
• Fully remote environment with global teammates.

What We Offer

• Salary: $96,000–$128,000 plus $10,000–$20,000 annual bonus, based on skills and experience.
• Employee stock options, health/dental/vision insurance, flexible vacation, 401(k), learning opportunities, and equipment.

Onfleet operates with a lean, remote team, generating millions monthly, backed by notable investors. Headquartered in San Francisco, CA.

Equal Opportunity Statement

We value diversity and are committed to equal employment opportunities regardless of race, gender, age, disability, or other protected status. We encourage underrepresented groups to apply, including those with arrest or conviction records.