Senior Product Marketer

Search Atlas; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

Search Atlas is seeking a Senior Product Marketer to connect product and marketing efforts. The position is fully remote and focuses on driving product adoption through strategic initiatives and clear communication. Candidates should have extensive experience in product marketing and a passion for storytelling.

Benefits

15 Days Paid Time Off

Christmas Day Paid Off

New Year's Day Paid Off

Qualifications

• 4-5+ years of experience in product marketing or digital marketing.
• Strong understanding of go-to-market strategies.
• Comfortable speaking in public forums.

Responsibilities

• Act as liaison between product and marketing teams.
• Lead internal product announcements and training sessions.
• Collaborate on external promotions and campaigns.

Skills

Product marketing

Digital marketing

Storytelling

Communication

Analytical skills

Tools

Google Analytics

HubSpot

Power BI

Job description

This role is fully remote but must work across EST-CST

Hi! We’re Search Atlas Group, an SEO software company (and full-service digital agency) focused on engineering products and services that help websites improve their performance on Google. We are a rapidly growing organization with clients from Fortune 500 companies to leading Silicon Valley tech startups.

We’re searching for a Senior Product Marketer to act as the vital link between product and marketing teams. This role will drive internal product education and announcements while also collaborating with marketing to execute external initiatives, including webinars, email campaigns, and marketing page updates.

You’ll play a key role in shaping product messaging, ensuring teams are aligned, and helping drive adoption through clear, compelling communication.

If you're passionate about storytelling, product positioning, and driving engagement through strategic marketing initiatives, this role is for you!

Watch the Platform Walkthrough and Overview Video from our Founder Manick Bhan.

Requirements

• 4-5+ years of experience in product marketing, or digital marketing.
• Hands-on experience launching new SaaS products from start to finish, successfully driving positive revenue growth.
• Strong understanding of go-to-market strategies, product positioning, and customer messaging.
• Excellent storytelling and communication skills to translate complex product features into compelling and engaging content.
• Comfortable speaking in public forums (webinars, virtual events, product demos, and more)
• Experience creating and managing webinars, email campaigns, and marketing materials to support product initiatives.
• Proficiency in marketing analytics tools (Google Analytics, HubSpot, Power BI, etc.) to track performance and optimize campaigns.
• Ability to collect and analyze customer and internal feedback to refine marketing strategies.
• SEO & PPC knowledge is a plus.

Responsibilities

• Act as a liaison between product and marketing teams, ensuring consistent communication and alignment.
• Lead internal product announcements, updates, and internal training sessions to keep the organization informed and engaged.
• Collaborate with marketing to plan and execute external promotions, including hype-building webinars, email blasts, and product marketing campaigns.
• Develop and optimize marketing page copy, ensuring messaging is clear, engaging, and aligned with product benefits.
• Support product launches by creating go-to-market plans, promotional assets, and customer-facing materials.
• Help build trust and excitement with audiences by clear communicating product value and vision.
• Collect feedback from internal stakeholders and customers to refine product positioning and marketing efforts.
• Monitor performance metrics and provide data-driven recommendations for continuous improvement.
• Own and drive product adoption metrics, ensuring marketing efforts translate into user engagement and growth.

Benefits

• 15 Days Paid Time Off + Christmas Day + New Year's Day paid off

Salary

• 4,000-$7,000/USD monthly

Our Recruitment Process

1. Initial screening call with our recruitment team
   
   
2. Technical assessment to showcase your skills (if applicable)
   
   
3. Final interview with our Hiring Manager
   
   
4. Offer extended
   
   

Life at Search Atlas

We are committed to fostering a healthy work-life balance, innovation, and a collaborative, inclusive culture—no matter where you work. We host monthly virtual game days and events, and our team enjoys the flexibility of contributing to charity initiatives of their choice. We believe in supporting both personal growth and professional success, ensuring that remote work doesn’t mean disconnected work.

Here’s a look into our core values:

• Collaborative & Engaged: We’re a tight-knit team that supports each other and shares knowledge.
  
  
• Excellence Driven: We aim for the highest standards, always raising the bar.
  
  
• Self-Starter Mentality: We take initiative and problem-solve independently.
  
  
• Innovative: We embrace change, experiment, and think outside the box.
  
  
• Student Mentality: We learn from our mistakes and constantly evolve.
  
  

Why Join Us?

We’re proud of the recognition we’ve received for our growth and commitment to creating a positive, inclusive work environment. Here are just a few of the accolades that highlight our success and culture:

• 2023 + 2022 Inc. 5000 List of the Fastest-Growing Companies in America
  
  
• Nevada’s Top Workplaces - #1 Small Business (Under 150 Employees), Best New Ideas
  
  
• Best Start-Up Agency (U.S. Search Awards)
  
  
• Top B2B Companies (Clutch)
  
  
• Inc’s On The Rise and Best Places to Work (Inc. Magazine)
  
  
• Great Place to Work Certified (Great Place to Work)
  
  

These awards reflect the hard work, dedication, and passion of our entire team, and we’d love for you to be a part of it!

#LI-Remote