Product Marketing Specialist – Cybersecurity (MSP Audience Focus)

Vircom; Montreal; Remote; CAD 60,000 - 90,000; Full time

Job summary

A Montreal-based cybersecurity company is looking for a Product Marketing Specialist to enhance their product messaging and marketing strategy. This cross-functional role will work closely with various teams to create compelling content, support product launches, and engage with MSPs. Ideal candidates have at least two years of B2B product marketing experience, strong communication skills, and a hands-on attitude.

Benefits

100% remote work

Competitive base salary and generous bonuses

Fully reimbursed home internet

Fully subsidized health and dental insurance plan

Qualifications

• Strong communication skills, especially written and verbal.
• Experience with MSP audiences is a strong asset.
• Familiar with SEO and content distribution best practices.

Responsibilities

• Develop positioning and messaging tailored to MSPs.
• Lead product launch communications.
• Create product and sales content such as briefs and guides.

Skills

Communication

Technical translation

Project management

SEO knowledge

Education

2+ years in B2B product marketing

Job description

Vircom is a Montreal-based cybersecurity company with 30+ years of experience in email protection and email authentication.

We help Managed Service Providers (MSPs) and IT providers simplify security, protect clients, and grow their business, with enhanced email security solutions like Proofpoint Essentials, OnDMARC by Red Sift, and smart automation tools.

We’re growing fast and looking for smart, driven people to help elevate our product marketing and content strategy as we scale.

About the Role

We’re hiring a Product Marketing Specialist to help connect the dots between Product, Sales, and Marketing.

This is a hands-on, cross-functional role, ideal for someone with a few years of B2B product marketing experience who is ready to take the next step toward leadership.

You’ll work closely with our Head of Marketing, Product, and Sales teams to shape product messaging, support go-to-market (GTM) strategies and create materials that enable MSPs and IT providers to understand and adopt our solutions.

If you’re a strong communicator who thrives on turning features into customer-focused stories, you’re good at producing helpful, actionable content and are comfortable being the face of a brand in short videos or webinars, this role is for you.

In this role, you'll :

• Develop positioning and messaging tailored to MSPs and IT buyers
• Lead product launch communications (internal and external)
• Create product and sales content : briefs, one-pagers, guides, battlecards
• Drive the creation of blogs, landing pages, web copy, videos, and presentations to support lead generation, sales enablement, and customer education.
• Represent Vircom on-camera in short product videos, webinars, and tutorials.
• Conduct market research, maintain competitive intelligence, and gather customer insights through interviews and win / loss analysis.
• Maintain and refine MSP buyer personas based on market feedback.
• Collaborate on campaign messaging and support Customer Success with adoption and retention strategies.
• Gather feedback from Sales, Success, and customers to continuously refine positioning and content.

What We’re Looking For

• 2+ years in B2B product marketing, preferably SaaS, cybersecurity, or IT.
• Strong communication skills — written, verbal, and on-camera.
• Experience with MSP audiences is a strong asset.
• Skilled at translating technical features into clear customer value.
• Hands-on, project-driven mindset; comfortable juggling multiple priorities.
• Familiar with SEO and content distribution best practices.
• Comfortable in a fast-paced, growing environment

Why Join Vircom?

• Join a dedicated team and make a difference
• Work from the comfort of your own home (100% remote)
• Competitive base salary and generous bonuses
• Home internet is fully reimbursed
• Opportunity for advancement
• Enjoy a fully subsidized health and dental insurance plan
• Participate in regular company events

If you are passionate about creating innovative solutions and want to work with a dynamic team, we encourage you to apply for this exciting opportunity.

How to Apply : Send your resume and content samples (if available). Bonus points if you include a short video intro telling us why you’re excited about the role.

We thank all applicants for their interest, however, we will only contact those selected for an interview. Please note that we are exclusively recruiting people who can work legally in Canada.

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