Product Marketing Specialist – Cybersecurity (MSP Audience Focus)

Cybersecurity Marketing Society; Montreal; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading cybersecurity company in Montreal seeks a Product Marketing Specialist to bridge the gap between Product, Sales, and Marketing. The role involves creating compelling content, driving product launch communications, and representing the brand in webinars and videos. This is an ideal opportunity for a marketing professional ready to take the next step toward leadership with a focus on customer-driven storytelling.

Benefits

Work from home

Competitive base salary and bonuses

Fully reimbursed home internet

Subsidized health and dental insurance

Opportunities for advancement

Regular company events

Qualifications

• Experience in SaaS, cybersecurity, or IT sectors is preferred.
• Ability to translate technical features into customer value.
• Familiar with content distribution best practices.

Responsibilities

• Develop positioning and messaging tailored to MSPs and IT buyers.
• Create product content including briefs, guides, and videos.
• Conduct market research and maintain competitive intelligence.

Skills

Communication skills

B2B marketing experience

Project management

SEO knowledge

Education

2+ years in B2B product marketing or related field

Job description

Vircom is a Montreal-based cybersecurity company with 30+ years of experience in email protection and email authentication.

We help Managed Service Providers (MSPs) and IT providers simplify security, protect clients, and grow their business, with enhanced email security solutions like Proofpoint Essentials, OnDMARC by Red Sift, and smart automation tools.

We’re growing fast and looking for smart, driven people to help elevate our product marketing and content strategy as we scale.

About the Role

We’re hiring a Product Marketing Specialist to help connect the dots between Product, Sales, and Marketing.

This is a hands-on, cross-functional role, ideal for someone with a few years of B2B product marketing experience who is ready to take the next step toward leadership.

You’ll work closely with our Head of Marketing, Product, and Sales teams to shape product messaging, support go-to-market (GTM) strategies and create materials that enable MSPs and IT providers to understand and adopt our solutions.

If you’re a strong communicator who thrives on turning features into customer-focused stories, you’re good at producing helpful, actionable content and are comfortable being the face of a brand in short videos or webinars, this role is for you.

In this role, you'll :

• Develop positioning and messaging tailored to MSPs and IT buyers
• Lead product launch communications (internal and external)
• Create product and sales content : briefs, one-pagers, guides, battlecards
• Drive the creation of blogs, landing pages, web copy, videos, and presentations to support lead generation, sales enablement, and customer education.
• Represent Vircom on-camera in short product videos, webinars, and tutorials.
• Conduct market research, maintain competitive intelligence, and gather customer insights through interviews and win / loss analysis.
• Maintain and refine MSP buyer personas based on market feedback.
• Collaborate on campaign messaging and support Customer Success with adoption and retention strategies.
• Gather feedback from Sales, Success, and customers to continuously refine positioning and content.

What We’re Looking For

• 2+ years in B2B product marketing, preferably SaaS, cybersecurity, or IT.
• Strong communication skills — written, verbal, and on-camera.
• Experience with MSP audiences is a strong asset.
• Skilled at translating technical features into clear customer value.
• Hands-on, project-driven mindset; comfortable juggling multiple priorities.
• Familiar with SEO and content distribution best practices.
• Comfortable in a fast-paced, growing environment

Why Join Vircom?

• Join a dedicated team and make a difference
• Work from the comfort of your own home (100% remote)
• Competitive base salary and generous bonuses
• Home internet is fully reimbursed
• Opportunity for advancement
• Enjoy a fully subsidized health and dental insurance plan
• Participate in regular company events

If you are passionate about creating innovative solutions and want to work with a dynamic team, we encourage you to apply for this exciting opportunity.

How to Apply : Send your resume and content samples (if available). Bonus points if you include a short video intro telling us why you’re excited about the role.

We thank all applicants for their interest, however, we will only contact those selected for an interview. Please note that we are exclusively recruiting people who can work legally in Canada.

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