Senior Performance Marketing Manager — Multi-Channel Growth

relayfi; Toronto; On-site; CAD 117,000 - 143,000; Full time

Job summary

Relay is seeking a Performance Marketing Manager to lead a sophisticated paid media program across search, social, publisher, CTV, and direct mail with a $2-3M monthly budget. You will optimize for approvals and LTV:CAC, balancing growth with unit economics.

You will own testing and optimization, manage vendor relationships, collaborate with Brand for creative direction, and use SQL and Metabase daily with data scientists on MMM to validate attribution.

Qualifications

• Experience running multiple paid channels with substantial budgets.
• Ability to optimize with LTV:CAC and unit economics in mind.
• Fluency in SQL and comfort with attribution models as inputs.
• Proven data-driven approach to channel optimization and testing.

Responsibilities

• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail.
• Manage publisher partners to scale efficient quality approvals.
• Build and scale Relay's paid social program with a clear growth plan.
• Oversee day-to-day relationships with advertising and media vendors.
• Partner with Brand to translate performance data into creative direction.
• Use SQL and Metabase daily; work with data scientists on MMM attribution.
• Flex spend allocation for dual acquisition motion: PLG and sales-assisted.
• Provide independent channel insights beyond standard best practices.

Skills

Paid channels

Budget management

SQL fluency

Data-driven decision making

A/B testing

Tools

SQL

Metabase

MMM model

Job description

Relay is seeking a Performance Marketing Manager to lead a sophisticated paid media program across search, social, publisher, CTV, and direct mail with a $2-3M monthly budget. You will optimize for approvals and LTV:CAC, balancing growth with unit economics.

You will own testing and optimization, manage vendor relationships, collaborate with Brand for creative direction, and use SQL and Metabase daily with data scientists on MMM to validate attribution.