Head of Performance Marketing — Multi-Brand Growth

Lever, Inc.; Canada; Remote; USD 250,000 - 350,000; Full time

Benefits offered by this job

Paid time off

401(k) match

Medical/dental/vision

Employee discounts

Job summary

CSC Generation is seeking a VP of Performance Marketing to own the paid media strategy and P&L across a 13-brand portfolio including Sur La Table and Backcountry. You’ll set multi-year direction, build the team and agency bench, and partner with leadership to drive growth while optimizing CAC and media efficiency.

You will lead a lean team, move fast, and own end-to-end decisions with executives, aligning media, creative, and commerce for maximum impact.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degree a plus.
• 12+ years in performance marketing or paid media, incl. 5+ years leading teams.
• Proven ownership of paid media budgets across multiple channels at scale.
• Track record managing performance marketing across multiple brands or units.
• Strong command of CAC, LTV, incrementality, ROAS, and blended efficiency.
• Ability to influence Creative, Merchandising, eCommerce, and exec stakeholders.
• Experience building and leading teams of leaders and managing agency relationships.
• Executive presence and communication skills with C-suite experience.
• Experience using AI and automation tools to improve decisions and output.
• Hands-on fluency with major ad platforms and analytics tools.

Responsibilities

• Own the paid media P&L and multi-year strategy across a 13-brand portfolio.
• Set channel allocations and defend trade-offs to executives.
• Translate revenue and margin targets into a multi-year paid media plan.
• Build repeatable playbooks for launches, promotions, and seasonal peaks.
• Lead a team of performance marketing leaders and supporting agencies.
• Establish testing velocity, reporting rigor, and channel expertise.
• Coach and intervene to solve problems and improve performance.
• Hold agencies to benchmarks and clear scopes of work.
• Drive new channel expansion and hands-on campaign execution.
• Foster a culture of A/B and multivariate testing across assets and audiences.
• Champion AI/automation to improve decisions and free time for high-value work.
• Partner with Creative, Merchandising, eCommerce, Product, and Web to align efforts.

Skills

Performance marketing

Budget management

Team leadership

Executive influence

AI tools

Google Ads

Analytics

Education

Bachelor's in Marketing

Tools

Google Ads

Meta Ads Manager

Job description

CSC Generation is seeking a VP of Performance Marketing to own the paid media strategy and P&L across a 13-brand portfolio including Sur La Table and Backcountry. You’ll set multi-year direction, build the team and agency bench, and partner with leadership to drive growth while optimizing CAC and media efficiency.

You will lead a lean team, move fast, and own end-to-end decisions with executives, aligning media, creative, and commerce for maximum impact.