Sr. Manager, Performance Marketing

Opendoor; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

Opendoor is hiring a Senior Performance Marketing Manager to own end-to-end media planning and optimization across Paid Social, TV/CTV/OLV, Audio, and more. You will lead agency relationships, set KPIs, and drive a test-and-learn culture to tie brand investments to measurable on-site outcomes.

You will partner with analytics and data science to design experiments, leverage AI for efficiency, and scale high-performing channels while protecting brand integrity.

Qualifications

• 7+ years in media planning/buying or performance marketing with digital depth.
• Experience linking brand media to acquisition and funnel efficiency.
• Proven ability to manage agencies and platform partners.
• Hands-on AI/automation experience in media ops and analysis.

Responsibilities

• Lead cross-channel strategy and plans across Paid Social, TV/CTV/OLV, Audio, Display/Programmatic, Direct Mail and local media.
• Manage agencies, write briefs, set KPIs/SLAs, negotiate rates and ensure brand safety.
• Build brand through a performance lens with efficient reach and measurable downstream outcomes.
• Design and run a rigorous test-and-learn roadmap; scale winners and codify learnings.
• Own budgets and pacing; forecast, allocate, rebalance spend and report ROI.
• Lead incrementality, geo experiments, and collaborate on MMM with data science.
• Improve creative effectiveness; define channel-specific messaging and test with AI-assisted ideation.
• Pilot LLM-powered workflows for planning, creative generation, and performance summaries.

Skills

Performance Marketing

AI/Automation

Agency Management

Cross-Channel Strategy

Analytics

BI/SQL

Tools

DV360

The Trade Desk

GA4

MMPs

MMM

SQL

Job description

At Opendoor, we're reimagining how people move by making it simple to buy and sell homes, reducing friction so customers can move on their timeline with confidence. We help sellers choose the path that fits their needs, from a competitive cash offer to listing with support, so they can move forward faster with less hassle.

We're a mission-driven company where ownership matters. Homeownership is about families and communities, putting down roots that tie us together and make our world better. Because it matters, we ship every single week to tilt the world in favor of owners.

This will be hard, and that's the point. Working at Opendoor isn't for everyone; it's for people who want to be the best at what they do and commit to a mission that changes how people sell, buy, and own homes.

The Role

We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies, contractors, and platforms), optimization, and measurement across Paid Social, Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels, with deep, hands-on expertise in digital media and a bias for using AI and automation to scale output and quality. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to "build brand through a performance lens," connecting upper-funnel investments to near-term impact and long-term value creation.

You'll collaborate closely with the Sr. Paid Search Manager and the Director of Performance Marketing on blended measurement, audience strategy, and integrated cross-channel planning.

What You'll Do

• Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across Paid Social, TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media, anchored in digital excellence.
• Manage agencies, contractors, and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.
• Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).
• Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.
• Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.
• Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.
• Improve creative effectiveness: define specs and messaging frameworks by channel, with particular rigor on paid social creative and audience testing; partner with Brand/Creative on concepting, iteration, and refresh cadence; use AI to accelerate creative production, variant generation, and the speed of creative testing.
• Apply AI to scale performance and quality: l everage platform AI and custom automation (scripts/API) for creative generation and rotation, audience expansion, anomaly detection, pacing, and budget/mix reallocation; pilot and productionize LLM-powered workflows for media planning, creative ideation, and performance summarization.
• Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting, and trafficking.
• Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams.

What You'll Bring

• 7+ years in media planning/buying or performance marketing with deep expertise in digital (paid social, programmatic, CTV/OLV) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).
• Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.
• Demonstrated success managing agencies, contractors, and platform partners, negotiating value, and holding a high execution bar.
• Hands-on AI/automation experience: platform AI features, scripts/API, and LLM-assisted workflows for media ops, creative, and analysis; comfort evaluating and integrating new AI tools responsibly.
• Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.
• Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), social platforms (e.g., Meta, TikTok), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).
• Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.
• Ownership mindset with flexibility to switch between strategy and hands-on execution.

Preferred

• Experience in real estate, fintech/proptech, or performance-driven consumer brands.
• Agency and client-side experience.
• Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.
• Comfort bridging brand and performance media; close partnership with creative, finance, product, and data science teams.

How We Measure Success

• Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.
• Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, percent of workflows automated, QA/brand safety adherence.
• Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.

Location

• This role is based in one of our offices, in-person four days per week. We're looking for candidates who are enthusiastic about an in-office culture; people who want to build alongside their teammates, not from a distance.