Head of Paid Search

Valnet Inc.; Montreal; On-site; CAD 120,000 - 190,000; Full time

Job summary

Valnet Inc. in Montreal, Quebec, is seeking a Head of Paid Search to own the strategy and financial performance of our paid search programs across the portfolio, with Google Ads as the core channel.

This senior leadership role requires a commercially minded operator who thinks in margin and leads the team that executes day to day, with success measured by revenue, profitability and efficiency. You will set the direction for how we acquire traffic, manage partners, and collaborate with analytics,

Qualifications

• 5+ years in paid search or performance marketing with leadership experience.
• Proven ability to own large-scale Google Ads budgets and drive revenue and margin.
• Hands-on mastery of Google Ads—Search, Performance Max, Smart Bidding, scripts.

Responsibilities

• Define and own paid search strategy across the portfolio with Google Ads as core channel.
• Set account structure, bidding, keywords and audiences to scale while protecting margin.
• Lead the paid search team, set KPIs, and report performance to leadership.
• Collaborate with analytics, product, content and finance to improve tracking and reporting.

Skills

Strategic Paid Search

Team Leadership

Forecasting & Modelling

Analytics & ROI

Stakeholder Management

Tools

Google Ads

Google Ads Editor

Merchant Center

GA4

SQL/BigQuery

Excel/Sheets

Job description

Location:Montreal, Quebec

Reporting Structure:Portfolio General Manager

Direct Reports:Senior Performance Marketing Manager(s) and paid search specialists

Summary

We are looking for aHead of Paid Searchto own the strategy and financial performance of our paid search programs across the portfolio, with Google Ads as our primary channel. This is a senior leadership role for a commercially minded operator who thinks in margin, not just in clicks. You will set the direction for how we acquire traffic, manage our key platform and commercial partners, and lead the team that executes day to day. Your success will be measured by one thing: hitting and beating our revenue, profitability and efficiency targets.

Responsibilities

Strategy & Performance

• Define and own the paid search strategy across the portfolio, with Google Ads as the core channel, Microsoft Ads as a secondary focus, and new high intent platforms (e.g., Chat GPT) as a growth lever.
• Set account structure, bidding, keyword and audience strategies that scale volume while protecting margin.
• Own the paid searchfinancial results: revenue, spend, net revenue, ROAS
• Find and prioritize the biggest levers to improve financial results - new verticals, GEOs, keyword expansion, bid strategy changes, funnel and landing page improvements.

Partners & Commercial

• Be the senior point of contact withGoogle(and other platform) account teams: drive beta access, quarterly business reviews and co-investment opportunities.

Leadership & Operations

• Lead, coach and grow the paid search team.
• Set clear KPIs, testing roadmaps and ways of working; review performance weekly with the team.
• Partner with analytics, product, content and finance to improve tracking, attribution, conversion rates and reporting.
• Report performance, insights and recommendations to the General Manager and senior leadership.
• Stay ahead of changes in search - AI-driven campaign types (Performance Max, AI Max), automated bidding, privacy and measurement shifts.

Requirements

• 5+ years in paid search or performance marketing, including 3+ years leading a team or channel.
• Proven track record of owninglarge-scale Google Ads budgetsand delivering against revenue and profitability targets.
• Expert, hands-on command of Google Ads: Search, Performance Max, Smart Bidding, scripts, Google Ads Editor and Merchant Center where relevant.
• Proficiency with building AI agents and leveraging AI to build systems and processes
• Strong commercial and financial acumen: comfortable building forecasts, modelling margin and making spend decisions on unit economics.
• Experience managing relationships with platform reps, partners and agencies, and negotiating commercial terms.
• Advanced analytical skills with GA4, Excel/Sheets; SQL or BigQuery a plus.
• Solid understanding of conversion tracking, offline conversion imports, attribution and incrementality testing.
• Excellent leadership, communication and stakeholder management skills, with the ability to present to senior leadership.
• Experience in fast-paced, digital-first or high-growth environments.

Assets

• Experience in insurance, banking, mortgage or other lead-generation / financial services verticals.
• Experience with arbitrage or media-buying models where search traffic is monetized through partners.
• Bilingual English/French.

Built on Trust

We operate with unwavering trust, uphold the highest standards of integrity, and deliver consistent performance. Our mission is to serve our audiences with transparency and measurable value, building long-term relationships grounded in results.