Senior PPC & SEO Strategist | Paid Search Leader

Blacksmith Agency LLC; Vancouver; Hybride; CAD 90 000 - 140 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is hiring a Google Ads Specialist to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization for a diverse client portfolio.

In a hybrid role, you will join sales calls to shape strategy, oversee internal and external specialists, build growth roadmaps, and ensure campaigns deliver measurable outcomes with strong QA and reporting. This senior position blends analysis with execution oversight.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and ability to diagnose performance issues fast.

Responsabilités

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Connaissances

PPC management

SEO strategy

Google Ads

GA4

Keyword research

Analytics

Description du poste

Blacksmith Agency LLC is hiring a Google Ads Specialist to own strategy, performance, and leadership across paid search, paid social, SEO, and conversion optimization for a diverse client portfolio.

In a hybrid role, you will join sales calls to shape strategy, oversee internal and external specialists, build growth roadmaps, and ensure campaigns deliver measurable outcomes with strong QA and reporting. This senior position blends analysis with execution oversight.