Remote PPC & SEO Leader: Google Ads Specialist

Blacksmith Agency LLC

Toronto

Hybrid

CAD 80,000 - 120,000

Full time

3 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Blacksmith Agency is seeking a senior Google Ads Specialist to lead multi-channel paid search, SEO and conversion optimization for a diverse client portfolio. You will drive strategy, oversee internal and external teams, and participate in sales calls to shape scope and recommendations.

This hybrid role blends strategic analysis with execution oversight, demanding strong communication and measurable outcomes for client campaigns.

Qualifications

4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
Strong experience running paid and organic channels simultaneously.
Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
Ability to build and articulate strategic recommendations for clients and account executives.
Track record of overseeing execution teams and managing deliverable quality.
Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

Lead strategy for all PPC and SEO clients across multiple industries.
Join sales calls with account executives to validate scope and pitch recommendations.
Build 90 day, 6 month and annual growth roadmaps for every client.
Own client performance across Google Ads, Meta, Microsoft and organic search.
Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
Own KPI tracking, conversion attribution and analytics accuracy.
Provide weekly direction and QA, coordinate priorities with the marketing project manager.
Present monthly and quarterly performance summaries to clients.