Senior Paid Search Strategy Lead

Walmar; Mississauga; On-site; CAD 109,000 - 150,000; Full time

Job summary

Walmart Canada is seeking a Senior Manager, Digital Strategy – Paid Search to lead strategy, execution, and optimization of the Paid Search program. You will drive quality traffic and ROI by leveraging bidding, feed optimization, measurement infrastructure, and creative testing.

You will partner with internal teams and agencies, own significant performance marketing budgets, and ensure alignment with company objectives through analytics, tagging, and privacy-first advertising practices.

Qualifications

• Bachelor's degree in Marketing, Digital and/or Business.
• 10+ years in digital marketing, with 5+ years of deep hands-on Paid Search leadership experience.
• Deep understanding of SEM platforms (Google Ads, SA360, Microsoft Ads), tagging tools (Google Tag Manager, Floodlight), and feed platforms (Google Merchant Center).
• Strong analytics skills with experience using data tools like Adobe Analytics, GA4, Locker, and AppsFlyer.

Responsibilities

• Lead the Paid Search strategy and execution across programs (GMV, Online Grocery, Marketplace) with a full-funnel focus.
• Develop and optimize bidding strategies aligned to business goals and seasonality.
• Own day-to-day campaign optimization, feed health, negative keywords, audience layering, and automation across Google Ads and other platforms.
• Partner with cross-functional teams to integrate Paid Search into Growth, eCommerce, Merchandising, Omni Marketing, Product, and more.
• Oversee budget management and forecasting, ensuring pacing accuracy and optimization of spend.

Skills

Paid Search leadership

Strategic thinking

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Digital/Business

Tools

Google Ads

SA360

Microsoft Ads

Google Tag Manager

Floodlight

Google Merchant Center

GA4

Adobe Analytics

AppsFlyer

Firebase

Job description

Walmart Canada is seeking a Senior Manager, Digital Strategy – Paid Search to lead strategy, execution, and optimization of the Paid Search program. You will drive quality traffic and ROI by leveraging bidding, feed optimization, measurement infrastructure, and creative testing.

You will partner with internal teams and agencies, own significant performance marketing budgets, and ensure alignment with company objectives through analytics, tagging, and privacy-first advertising practices.