Global Paid Search Marketing Manager

United States Digital Space LLC; Bellevue; Hybrid; CAD 114,000 - 157,000; Full time

Benefits offered by this job

Equity

Bonus

Health insurance

Dental insurance

Vision insurance

401(k)

Job summary

United States Digital Space LLC is seeking a Global Paid Search Marketing Manager to lead AI-driven paid search across Google and Bing, advancing Value-Based Bidding and tying spend to downstream pipeline value.

You will work with Marketing Ops, CRM (Salesforce), and Marketo to deliver in-market reporting, test rigorously, and optimize campaigns with real-time visibility.

Qualifications

• BA/BS in Marketing, Business, Economics or analytical field.
• 3–5 years leading enterprise-level paid search campaigns.
• Experience with VBB and offline-conversion feedback loops.
• Proven ability to translate data into actionable insights.

Responsibilities

• Develop AI-driven paid search strategies across Google/Bing.
• Lead Value-Based Bidding transitions prioritizing high-value pipeline.
• Design and analyze structured A/B/multivariate tests.
• Maintain real-time in-market campaign visibility and reporting.
• Collaborate with CRM (Salesforce) and Marketo for integration.
• Identify automation opportunities to scale the program.

Skills

VBB Expertise

AI in Ads

MarTech Proficiency

Google Ads

Bing Ads

Analytics & GA

Education

Bachelor's degree in Marketing/Analytics

Tools

Salesforce

Marketo

GTM

GA4

Job description

**Secure Every Identity, from AI to Human

**Identity is the key to unlocking the potential of AI. the company secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real‑world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

About the Role

the company is seeking a highly analytical and forward‑thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team.

In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead‑gen metrics to implement advanced Value‑Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Leveraging cutting‑edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in‑market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact.

Key Responsibilities

• Value‑Based Strategy & Execution: Develop and execute comprehensive, AI‑driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value‑Based Bidding (VBB) models to prioritize high‑value pipeline and revenue over raw lead volume.
• AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI‑powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve.
• Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensuring all test outcomes are measured for statistical significance before scaling.
• Holistic In‑Market Reporting: Maintain a unified, real‑time view of all in‑market campaigns. Deliver clear, executive‑ready reporting that tracks performance across the entire funnel from click to closed‑won revenue ensuring complete transparency of our search footprint.
• Martech & Data Integration: Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo). Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high‑quality feedback loops.
• Audience & Competitive Intelligence: Conduct advanced keyword research, competitive benchmarking, and first/third‑party audience segmentation to identify high‑intent targeting opportunities.
• Process Automation: Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency and scale our search program.
• Account Hygiene & Automation: Actively audit account architecture to eliminate query bleeding and campaign cannibalization. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly.

Qualifications

• Education: BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
• Experience: 3–5 years of hands‑on experience managing enterprise‑level, full‑funnel paid search campaigns, media planning, and advanced measurement.
• Analytical Rigor: Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data‑backed decisions.
• VBB Expertise: Strong experience implementing and optimizing Value‑Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms).
• AI Literacy: Practical experience leveraging AI‑driven search features, automated bidding algorithms, and predictive analytics tools to scale and optimize campaigns.
• Martech Proficiency: Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent).
• Project Management & Communication: Strong project management skills with the ability to translate complex, multi‑layered data points into clear, concise, and actionable insights for cross‑functional stakeholders.
• B2B Context: Prior experience in B2B SaaS marketing is highly preferred.

The the company Experience

• Supporting Your Well‑Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in‑person onboarding experience designed to accelerate your impact and connect you

#LI - Hybrid

P5561_3508731

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, the company offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.the company.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$132,000—$181,500 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, the company offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.the company.com/can.

The annual base salary range for this position for candidates located in Canada is between:

$114,000—$157,300 CAD