Senior Paid Media Manager - Full-Funnel Growth

Recruiting in Motion; Vaughan; On-site; CAD 110,000 - 160,000; Full time

Job summary

Recruiting in Motion is seeking a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy across Meta, TikTok, YouTube and other digital channels in a highly visible, omnichannel retail environment.

You will manage budgets, optimize campaigns, and connect media performance to retail objectives while collaborating with internal teams and a paid media agency. This is a hands-on, strategic-then-tactical role based in Vaughan, four days a week.

Qualifications

• 5-7+ years of experience in paid media or digital advertising.
• Hands-on knowledge of Meta, TikTok and YouTube / Google Ads.
• Developing full-funnel media strategies and budget allocation.
• Experience supporting consumer brands through retailers or marketplaces.
• Strong analytical skills and ability to translate data into insights.
• Experience building performance reports and dashboards.
• Ability to communicate findings clearly with evidence.
• Experience managing multiple campaigns in a fast-paced environment.
• Ability to work onsite in Vaughan four days per week.

Responsibilities

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other channels.
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives.
• Manage budgets, targeting, testing and optimization with agency and platforms.
• Connect media performance to business indicators including retail sales and Amazon traffic.
• Evaluate campaign results and investigate factors affecting performance.
• Develop and improve reporting and dashboards with clear insights for leadership.
• Recommend investment allocation across channels, brands and campaigns.
• Partner with Brand, Creative, eCommerce, Sales and Analytics teams on launches and campaigns.
• Manage multiple campaigns concurrently with clear priorities.

Skills

Paid media strategy

Campaign optimization

Analytical skills

Communication of insights

Multi-channel advertising

Tools

Meta Platform

TikTok Ads

YouTube Ads

Google Ads

Job description

Recruiting in Motion is seeking a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy across Meta, TikTok, YouTube and other digital channels in a highly visible, omnichannel retail environment.

You will manage budgets, optimize campaigns, and connect media performance to retail objectives while collaborating with internal teams and a paid media agency. This is a hands-on, strategic-then-tactical role based in Vaughan, four days a week.