Paid Media Manager: Data-Driven Growth & Creative Lead

Groupe Dynamite; Mount Royal; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Performance-based bonuses

Group retirement savings with employer

Flexible group insurance

Employee discount at Garage and Dynam

Exclusive private sample sales

Flexible vacation policy

Job summary

Groupe Dynamite in Montréal is seeking a Paid Media Manager to oversee paid acquisition across e-commerce, retail, and activations. You will lead a cross-functional team, align performance insights with creative, and drive growth through full-funnel campaigns.

You will manage Meta, Google, Pinterest, and TikTok campaigns, optimize ROAS, and report results to stakeholders. The role requires 5–7+ years of hands-on media buying and 2+ years in management.

Qualifications

• 5–7+ years in omnichannel media buying within retail or e‑commerce.
• 2+ years in management or team leadership.
• Advanced mastery of major ad platforms (Meta, Google, TikTok) and GA4.
• Ability to translate data into actionable direction for creative teams.
• Experience with agile, multi‑sprint testing and budget management.

Responsibilities

• Lead and optimize paid campaigns across Meta, Google, Pinterest, and TikTok to achieve ROAS and KPI targets.
• Translate performance data into actionable feedback for Copy and Design teams.
• Architect and run A/B and multivariate tests on creatives, hooks, and formats.
• End-to-end management of campaigns across search, social, and shopping.
• Oversee multi‑million dollar ad spend with data‑driven reallocations.
• Coordinate omni‑channel strategies for e‑commerce growth and store visits.
• Monitor daily performance and optimize targeting, bidding, and creative deployment.
• Prepare regular performance reports and revenue impacts for stakeholders.

Skills

Media buying

Omnichannel

Team leadership

Creative collaboration

GA4 analytics

A/B testing

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

Groupe Dynamite in Montréal is seeking a Paid Media Manager to oversee paid acquisition across e-commerce, retail, and activations. You will lead a cross-functional team, align performance insights with creative, and drive growth through full-funnel campaigns.

You will manage Meta, Google, Pinterest, and TikTok campaigns, optimize ROAS, and report results to stakeholders. The role requires 5–7+ years of hands-on media buying and 2+ years in management.