Senior Manager, Paid Media

Recruiting in Motion; Vaughan; On-site; CAD 110,000 - 160,000; Full time

Job summary

Recruiting in Motion is seeking a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy across Meta, TikTok, YouTube and other digital channels in a highly visible, omnichannel retail environment.

You will manage budgets, optimize campaigns, and connect media performance to retail objectives while collaborating with internal teams and a paid media agency. This is a hands-on, strategic-then-tactical role based in Vaughan, four days a week.

Qualifications

• 5-7+ years of experience in paid media or digital advertising.
• Hands-on knowledge of Meta, TikTok and YouTube / Google Ads.
• Developing full-funnel media strategies and budget allocation.
• Experience supporting consumer brands through retailers or marketplaces.
• Strong analytical skills and ability to translate data into insights.
• Experience building performance reports and dashboards.
• Ability to communicate findings clearly with evidence.
• Experience managing multiple campaigns in a fast-paced environment.
• Ability to work onsite in Vaughan four days per week.

Responsibilities

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other channels.
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives.
• Manage budgets, targeting, testing and optimization with agency and platforms.
• Connect media performance to business indicators including retail sales and Amazon traffic.
• Evaluate campaign results and investigate factors affecting performance.
• Develop and improve reporting and dashboards with clear insights for leadership.
• Recommend investment allocation across channels, brands and campaigns.
• Partner with Brand, Creative, eCommerce, Sales and Analytics teams on launches and campaigns.
• Manage multiple campaigns concurrently with clear priorities.

Skills

Paid media strategy

Campaign optimization

Analytical skills

Communication of insights

Multi-channel advertising

Tools

Meta Platform

TikTok Ads

YouTube Ads

Google Ads

Job description

Position: Senior Manager, Paid Media (Digital Advertising)

Location: GTA - North Toronto / Vaughan

Job Type: Full-Time, Permanent

About Our Client

Our client is a growing beauty and personal care company with a portfolio of recognized consumer brands sold through major retailers and eCommerce marketplaces.

They are looking for a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy, campaign optimization and performance measurement across multiple brands.

This is a hands-on role for someone who can think strategically, execute tactically and connect media investment to measurable business results. You will build full-funnel campaigns across Meta, TikTok, YouTube and other digital channels, driving awareness and demand that support purchases through Amazon, retailer websites and physical stores.

The business operates within a retail-driven, omnichannel environment, making experience measuring performance beyond a brand's own website particularly valuable. Working with internal teams and a paid media agency, you will evaluate performance, challenge recommendations and explain where investment should go—and why.

What You'll Be Doing

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other relevant digital advertising channels
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives
• Manage budgets, targeting, creative testing and campaign optimization in partnership with agency and platform partners
• Connect media performance to business indicators, including retail sales performance, sales velocity and Amazon product-page traffic
• Evaluate campaign results and investigate the factors influencing performance, including optimization objectives, audiences, placements and creative
• Develop and improve campaign reporting and dashboards, translating data into clear insights and recommendations for leadership
• Recommend how to allocate investment across channels, brands and campaigns based on performance, business priorities and available evidence
• Partner with Brand, Creative, eCommerce, Sales and Analytics teams to support launches and ongoing campaigns
• Manage multiple campaigns concurrently, maintaining clear priorities and accountability across partners

What We're Looking For

• 5-7+ years of experience in paid media or digital advertising, with ownership of both strategy and execution
• Strong hands-on knowledge of Meta, TikTok and YouTube / Google Ads, including campaign setup, targeting, optimization and measurement
• Proven ability to develop full-funnel media strategies and explain the rationale behind channel selection and budget allocation
• Experience supporting consumer brands sold through retailers, marketplaces or physical stores, with an understanding of how media influences sales beyond DTC eCommerce
• Strong analytical and numerical skills, including confidence interpreting media metrics, evaluating assumptions and assessing business impact
• Experience developing performance reports or dashboards that inform marketing and investment decisions
• Ability to communicate findings clearly, support recommendations with evidence and respond thoughtfully to questions
• Experience managing multiple campaigns, budgets and competing priorities in a fast-paced environment
• Ability to work onsite in Vaughan four days per week

Preferred Experience

• Beauty, personal care, fashion, CPG or another relevant consumer category
• In-house experience within a retail-driven consumer business
• Agency experience supporting established consumer brands and substantial media budgets
• Experience working with digital advertising platforms or platform partners
• Exposure to Amazon Ads, Walmart Connect or other retail media networks

Why This Role

• Ownership of paid media strategy across multiple growing consumer brands
• Opportunity to influence both marketing investment and commercial performance
• Scope to strengthen reporting, measurement and how campaign insights inform business decisions
• Collaborative, entrepreneurial environment with exposure to senior leadership

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Note: We thank all applicants for their interest; however, only those selected for further consideration will be contacted.

The posted salary range reflects expected compensation for this role. Actual compensation will be determined based on the successful candidate's experience, skills and qualifications and may fall anywhere within the range.