Senior Media Planner

EssenceMediacom; Vancouver; On-site; CAD 60,000 - 90,000; Full time

Job summary

An established industry player seeks a Senior Media Planner to develop tailored media plans and enhance client relationships. This role offers a unique opportunity to lead a dynamic team while collaborating with various internal departments. You'll leverage your media planning expertise to interpret research data and ensure project success. If you're a detail-oriented professional with strong interpersonal skills and a passion for marketing communications, this is the perfect role for you. Join a global team committed to diversity and inclusivity, and help shape the future of media planning.

Qualifications

• Minimum 3 years’ experience in media planning.
• Strong understanding of media planning across all channels.

Responsibilities

• Develop client-specific media plans across all media disciplines.
• Supervise and mentor junior team members.
• Maintain daily client contact and handle requests.

Skills

Online and Offline Media Planning

Client Relationship Management

Time Management

Excel

PowerPoint

Research Tools (IMS, Infosys, etc.)

Interpersonal Skills

Detail-Oriented

Education

Post-secondary degree in Advertising, Marketing, or related field

Tools

Excel

PowerPoint

Research Tools (IMS, Infosys, COMBNavigator, ComScore, Nielsen)

Job description

At EssenceMediaCom, we believe in People First, Better Results. We help people, brands, and businesses unlock their growth potential. Our success is underpinned by our belief that investing in our people leads to better results for our teams and clients. As a global company, you will collaborate with teams across different time zones. We have won numerous international awards, making it an exciting time to be in marketing communications with endless communication possibilities.

So, what are you waiting for?

OVERVIEW:

The Senior Media Planner develops client-specific media plans across all media disciplines, supporting research, managing day-to-day client contact, and servicing assigned accounts. This role may also include supervising and training junior team members.

YOUR IMPACT:

Client Service

• Maintain daily client contact
• Handle client requests and assist with project execution
• Build and nurture relationships with clients, external agencies, and media partners

Leadership

• Supervise the workflow of Media Planners and Assistant Media Planners, ensuring timely task completion and project monitoring
• Mentor and train junior staff members

Planning

• Develop media plans tailored to each client across all channels
• Interpret research data, including competitive analysis
• Integrate EssenceMediaCom System Thinking into planning
• Collaborate with internal teams such as Investment, Finance, Strategy, and BI&A to develop plans and meet client needs
• Manage all media accounting and administrative tasks, including monthly expenditure reports (BCRs)
• Participate in client plan presentations

YOUR QUALIFICATIONS:

• Strong understanding of online and offline media planning
• Proficiency with research tools such as IMS, Infosys, COMBNavigator, ComScore, Nielsen
• Excellent client relationship management skills
• Effective time management and multitasking abilities
• Collaborative team player
• Excellent verbal and written communication skills
• Strong interpersonal skills
• Beginning to develop presentation skills
• Detail-oriented with the ability to meet tight deadlines
• Understanding of the client’s business environment
• Accurate with strong mathematical skills
• Proficient in Excel and PowerPoint
• Ability to manage multiple demands within deadlines

Education and Experience

• Minimum 3 years’ experience in media planning
• Post-secondary degree in Advertising, Marketing, or related field is a plus

GroupM and its affiliates embrace diversity and inclusivity. We are committed to creating a safe, respectful work environment and building a team that reflects various backgrounds, perspectives, and skills. We are a global media agency network serving international clients. The more inclusive and collaborative we are, the greater our collective success.

If you require accommodation during the recruitment process due to a disability or special need, please inform us at any time.