Senior Media Planner

GroupM; Vancouver; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Media Planner to join their dynamic team. In this pivotal role, you will develop tailored media plans for clients while fostering strong relationships with external partners. Your leadership will guide junior team members, ensuring projects run smoothly and deadlines are met. With a focus on both online and offline strategies, you'll leverage advanced research tools to inform your planning decisions. Join a collaborative environment that values diversity and creativity, and make a meaningful impact on client success and brand growth.

Qualifications

• 3+ years experience in media planning is essential.
• Strong client relationship and communication skills are vital.

Responsibilities

• Develop and manage client-specific media plans across all channels.
• Supervise and mentor junior team members effectively.

Skills

Client relationship management

Time management

Multitasking

Verbal communication

Written communication

Detail orientation

Mathematical competency

Presentation skills

Education

Post-secondary degree in Advertising or Marketing

Tools

IMS

Infosys

COMBNavigator

ComScore

Nielsen

Excel

PowerPoint

Job description

Job Title: Senior Media Planner

At EssenceMediaCom, we believe in People First, Better Results.

We help people, brands and businesses unlock their growth potential.

Our success is underpinned by our belief that if we invest in our people, we’ll deliver better results not only for our teams but for our clients.

We’re a global company, so you’ll be working with teams and time zones from around the world. And we’ve won every international award and then some.

OVERVIEW: The Senior Media Planner is responsible for the development of client specific media plans across all media disciplines, providing supporting research and day-to-day client contact and servicing on assigned accounts. This person may also provide supervision and training to junior team members.

YOUR IMPACT:
Client Service

• Day to day client contact
• Responsible for carrying out client requests and assisting projects for the group
• Develop and nurture relationships with clients, external agencies, and media partners

Leadership

• Successfully supervise the workflow of Media Planners and Assistant Media Planners for the day to day running of the account, ensuring that tasks are completed on time, project status is monitored.
• Mentor and train junior staff members

Planning

• Responsible for the development of client specific media plans across all channels
• Provides interpretation of competition and other research data
• Implements the EssenceMediacom Systems Thinking into plans
• Works with all internal resources including Investment, Finance and Strategy, and BI&A in carrying out the development of their plans and client service requirements
• Oversees all media accounting and administrative duties required on their assigned accounts including monthly media expenditure reports (BCR’s)
• Participate in clients’ plan presentations.

YOUR QUALIFICATIONS:

• Solid understanding of online and offline planning
• Proficiency with research tools i.e. IMS, Infosys, COMBNavigator, ComScore, Nielsen
• Strong client relationship management skills
• Demonstrated time management and multitasking skills
• Solid collaborative and team work oriented skills
• Excellent verbal and written communication skills
• Solid interpersonal skills
• Begin to develop presentation skills
• Detail oriented and able to meet tight deadlines
• Begins to understand the client’s business
• Detail, accuracy and mathematical competency a must
• Strong computer skills with a particular emphasis in Excel and PowerPoint
• Ability to manage and meet multiple demands within timeline

Education and Experience

• 3+ years’ experience in media planning
• Post-secondary degree specialization in Advertising and/or Marketing an asset

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.