Senior Media Buyer

Creative Clicks; Toronto; On-site; CAD 50,000 - 100,000; Full time

Benefits offered by this job

On-site in Toronto

Performance bonuses

Growth opportunities

Strong BI and creative support

Job summary

Creative Clicks in Toronto is seeking a Senior Media Buyer to own Pay-Per-Call and Lead Gen campaigns across multiple traffic sources. You will manage budget allocation, campaign strategy, and day-to-day optimization with the North American team to scale inbound calls and improve lead quality.

The role requires experience with high‑intent funnel behavior, call routing providers, and real-time profitability analysis. Must be comfortable handling monthly budgets of $50,000–$100,000.

Qualifications

• 2-3+ years of experience managing Lead Gen or Pay-Per-Call campaigns.
• Strong command of Google Ads (Search), Meta Ads, and call-routing systems.
• Ability to manage and scale significant monthly budgets profitably.
• Deep understanding of lead quality metrics, call duration scoring, and high-intent funnels.
• Analytical mindset with the ability to make real-time decisions based on data.
• Experience with conversion tracking, attribution, and call-tracking platforms.
• Full working rights in Canada + ability to work onsite in Toronto.
• Experience with platforms such as Ringba, Invoca, PX, or other call-tracking tools.
• Experience optimizing landing pages for call conversions.

Responsibilities

• Build, manage, and scale Pay-Per-Call and Lead Gen campaigns across Google, Meta, and other social channels.
• Optimize for CPL, CPA, RPC, conversion rate, call durations, and lead quality.
• Work with internal teams to improve qualification flows.
• Run A/B tests on audiences, creatives, landing pages, and call funnels.
• Monitor daily performance and adjust bids, budgets, and routing to maximize profitability.
• Analyze traffic behavior and provide actionable insights to the team.
• Collaborate with BI, creative, and operations to ensure data accuracy and campaign consistency.
• Identify new growth opportunities in Pay-Per-Call and Lead Gen ecosystems.
• Maintain compliance standards for verticals such as insurance, home services, and financial services.

Skills

Budget management

Data-driven decisions

Analytical mindset

Communication

Ownership

Autonomy

Lead Gen / Pay-Per-Call campaigns

Tools

Google Ads

Meta Ads

Ringba

Invoca

PX

Job description

About Creative Clicks

Creative Clicks is a global performance marketing company that builds, markets, and scales digital products across mobile, e-commerce, lead generation, pay‑per‑call, and other direct‑response channels. Our teams operate in over 65 countries and manage high‑volume campaigns with one goal in mind: measurable, profitable growth.

Location: Toronto (On‑site)

We don’t outsource our performance. We own it from creative, to landing pages, to media buying, to data. If you want a place where results matter and performance comes first, this is it.

The Role

We are looking for a Senior Media Buyer with hands‑on experience running Pay‑Per‑Call and Lead Generation campaigns across multiple traffic sources. This role is based in our Toronto office and requires someone who can take ownership of budget allocation, campaign strategy, and day‑to‑day optimization. You’ll work closely with our North American team to manage inbound call campaigns, improve lead quality, and scale acquisition across Google, Meta, and other social channels.

This role is for someone who understands high‑intent funnel behavior, knows how to work with call routing providers, and is comfortable analyzing profitability in real time. Must be comfortable managing budgets of $50,000‑$100,000 per month.

What You’ll Do

• Build, manage, and scale Pay-Per-Call and Lead Generation campaigns across Google, Meta, and other social channels.
• Optimize for CPL, CPA, RPC, conversion rate, call durations, and lead quality.
• Work with internal teams to improve qualification flows.
• Run A/B tests on audiences, creatives, landing pages, and call funnels.
• Monitor daily performance and adjust bids, budgets, and routing to maximize profitability.
• Analyze traffic behavior and provide actionable insights to the team.
• Collaborate closely with BI, creative, and operations to ensure data accuracy and campaign consistency.
• Identify new growth opportunities in the Pay-Per-Call and Lead Gen ecosystem.
• Maintain strict compliance standards for verticals such as insurance, home services, financial services, and other regulated industries.

What You Bring

• 2-3+ years of experience managing Lead Gen or Pay-Per-Call campaigns.
• Strong command of Google Ads (Search), Meta Ads, and call-routing systems.
• Ability to manage and scale significant monthly budgets profitably.
• Deep understanding of lead quality metrics, call duration scoring, and high-intent funnels.
• Analytical mindset with the ability to make real-time decisions based on data.
• Experience with conversion tracking, attribution, and call-tracking platforms.
• Positive & autonomous attitude, we scale and spend FAST.
• Strong communication skills and the ability to present insights clearly.
• Proven record of ownership, initiative, and high performance.
• Full working rights in Canada + ability to work onsite in Toronto.
• Experience with platforms such as Ringba, Invoca, PX, or other call-tracking tools.
• Experience optimizing landing pages for call conversions.

Nice to Have

• Experience in insurance, home services, financial services, or similar P2C verticals.
• Certifications: Google Ads, Microsoft Ads.

What We Offer

• Competitive base salary + performance-based bonuses.
• Clear growth path within a global performance organization.
• On-site environment with close collaboration and direct impact.
• Access to strong BI, creative, and technical infrastructure.
• Opportunity to work with a high-performance team scaling large budgets.

Why Creative Clicks

We move fast, test aggressively, and scale what works. If you are someone who thrives in a performance-driven environment where decisions are made on data, not politics, you’ll fit right in.