SEM Manager

Clever Digital Marketing; Canada; Remote; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Remote work (fully)

Vaughan office collaboration

15 days PTO

Group benefits

MacBook provided

Home office budget

Company events

Job summary

Clever Digital Marketing in Canada is seeking an SEM Manager to oversee a portfolio of clients and scale our PPC efforts. You will drive campaigns across Google, Bing, GDN, and YouTube, focusing on profitable growth and step changes in performance.

The ideal candidate has 4+ years in PPC, manages large monthly budgets, and thrives in a data-driven, autonomous environment. We offer remote work with occasional Vaughan office collaboration and strong benefits.

Qualifications

• Fluent in English.
• 4+ years of PPC performance marketing experience.
• Managed budgets of $500,000+/mo in Google Ads.
• Advanced knowledge and hands-on experience with Google Ads.
• Strong written and verbal communication skills.
• High integrity, autonomy, and self-motivation.
• Preference: Google Ads campaigns for home improvement companies.

Responsibilities

• Lead day-to-day campaign management with data-driven optimizations.
• Manage monthly budget pacing to hit targets.
• Lead campaigns across Google, Bing, GDN, and YouTube.
• Identify opportunities to scale high-performers and improve underperformers.
• Use analytics to guide budget allocation and targeting strategies.
• Lead account audits to plan restructures and expansions.
• Monitor industry trends and best practices in paid search.
• Mentor Analysts and Coordinators to improve outcomes.
• Create robust A/B testing frameworks for optimization.
• Assist with reporting insights and ensure high-quality deliverables.

Skills

Fluent in English

PPC experience

Budget management

Google Ads expertise

Tools

Google Ads

Job description

Department: Paid Search

Location: Canada

Compensation: CA$70,000 - CA$80,000 / year

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We’re Looking For

CDM is seeking an SEM Manager who will manage & oversee a portfolio of clients & be a part of the driving force for scaling our PPC department. You will play an integral role in growing the department with our team.

If you have a passion for scaling Google campaigns profitably; love to see growth from the seed of your strategy and implementation; love to work with a diversified client portfolio; love reading & analyzing data; building and maintaining department processes, and building high-budget campaigns that flourish from the results of your efforts… keep reading!

The ideal candidate for this role will possess extensive knowledge and experience in Paid Search and a deep understanding of consumer behaviour. As the ideal candidate, you have a continued attitude of “can do” by being the gold standard of a digital marketer.

You are a strategic thinker who can provide technical and creative solutions relating to campaign strategy, landing page experience, and you are not afraid to learn new skills to move the needle forward.

The ideal candidate has at least 3 years of experience managing monthly budgets of $250,000 or greater. The ideal candidate loves the idea that a company is paid because of performance, not because of a service.

What You’ll Do

• Work with the Sr. SEM Manager to help lead day-to-day campaign management, ensuring all campaign objectives are met through analyzing performance and making data-driven optimizations
• Manage budget pacing to ensure campaigns are on target for monthly budgets and performance goals
• Lead the development and launch of campaigns across Google, Bing, GDN, and YouTube
• Proactively identify and pursue opportunities to scale successful campaigns and optimize underperforming ones
• Use advanced analytics and data-driven decision making to inform budget allocation and targeting strategies
• Lead overall account audits to determine what restructures, expansions, and optimizations can be made to improve performance
• Continuously monitor and apply industry developments, emerging trends, and best practices in paid search advertising
• Provide guidance and support to Analyst and Coordinator, helping them develop their skills and improve campaign outcomes
• Create and implement robust A/B testing frameworks to continuously optimize campaign performance
• Assist with reporting insights and ensure quality of final reporting deliverables

What We’re Looking For

• Fluent in English
• 4+ years experience in a PPC performance marketing role
• Managed budgets of $500,000/mo+ in Google Ads
• Advanced knowledge and in-depth experience with Google Ads
• Ability to clearly and effectively articulate thoughts and points with strong verbal and written communication skills
• High levels of integrity, autonomy, and self-motivation. A natural inclination to move things forward
• Preferred but not required: Google ad campaigns for home improvement companies

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.

Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.