Senior Marketing Systems Analyst — Hybrid Toronto

TD Bank Group; Toronto; Hybrid; CAD 82,000 - 115,000; Full time

Job summary

TD Bank Group is seeking a Senior Business Systems Analyst to gather, analyze, and document system requirements for marketing platforms. You will partner with Marketing and Technology to deliver scalable solutions, drive automation, and improve customer interactions across channels.

You will work from Toronto with high in‑office presence, while enabling flexible work options. 5–7 years of relevant experience and strong expertise in Agile, SQL, and marketing data platforms are required.

Qualifications

• Undergraduate degree or Technical Certificate completed.
• Post-graduate education is considered an asset.
• 5–7 years of relevant experience in business systems analysis or related roles.
• Strong experience working in Agile environments.

Responsibilities

• Lead requirement gathering by understanding business processes and translate into system improvements.
• Build strong partnerships with Marketing and Technology stakeholders to define solutions.
• Analyze data with business teams and ensure testing coverage aligns with needs.
• Contribute to automation, usability improvements, and cross‑channel customer interactions.
• Mentor colleagues in business systems analysis practices and foster collaboration.

Skills

Agile

Data analysis

SQL

Marketing Cloud

Salesforce Data Cloud

Personalization

Stakeholder collaboration

Education

Undergraduate degree or Technical Certificate

Post-graduate is an asset

Tools

Salesforce Data Cloud

Marketing Cloud

Personalization

ERP

CRM

Adobe

Unica

Job description

TD Bank Group is seeking a Senior Business Systems Analyst to gather, analyze, and document system requirements for marketing platforms. You will partner with Marketing and Technology to deliver scalable solutions, drive automation, and improve customer interactions across channels.

You will work from Toronto with high in‑office presence, while enabling flexible work options. 5–7 years of relevant experience and strong expertise in Agile, SQL, and marketing data platforms are required.