Bus Sys Analysis Specialist (Enterprise Marketing Technology)

TD Bank; Toronto; Hybrid; CAD 97,000 - 137,000; Full time

Job summary

TD Bank in Downtown Toronto is seeking a Business Systems Analyst Specialist to lead requirements, translate business needs into system enhancements, and partner with Marketing and Technology to deliver automated, AI-driven customer experiences.

You will drive data analysis, collaborate with stakeholders, and mentor teammates while maintaining strong in-office collaboration with an 80% on-site attendance expectation.

Qualifications

• Undergraduate degree or Technical Certificate, post-graduate is an asset
• 7+ years relevant experience
• Experience working in Agile

Responsibilities

• As a Business Systems Analyst Specialist, you will lead requirement gathering: understand systems and business processes to develop new requirements
• Be a team leader: provide feedback, listen to suggestions, and help build stronger pods and team members
• Analyze data: work closely with the business to understand data and with quality engineering to ensure test coverage matches the business need
• Never stop learning: actively participate in ongoing training and coaching support

Job description

Work Location

Toronto, Ontario, Canada

Hours

37.5

Line of Business

Technology Solutions

Pay Details

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Department Overview

The Enterprise Marketing Technology team is responsible for the systems that build a better understanding of our customers and prospective customers so we can connect them with the right message, product, or offer at the right time. We own systems that assist in campaign design, creative content creation, content management hosting, major data analysis platforms, AI, and decision engines that deliver personalized content to every channel mobile, web, ATM, branch, call centers, and more. Come join us and help build the marketing platform of the future that helps better serve our customers with personalized experiences.

Job Details

As a Business Systems Analyst Specialist, you will lead the definition of system requirements by developing a strong understanding of both inherent and bespoke marketing business processes. You will translate that understanding into opportunities for system enhancements that improve efficiency, scalability, and business outcomes. You will build strong partnerships with Marketing and Technology stakeholders to ensure business goals and needs are addressed through well-defined, documented, and approved solution requirements. You will help advance automation, generate deeper insights and AI-driven outcomes, improve usability, and strengthen Marketing's ability to deliver relevant advice, promotions, and offers to customers across all channels. Whether you are defining requirements for innovative future-state solutions, helping Technology teams understand the intended outcomes of delivered products, or mentoring colleagues in business systems analysis practices, you will contribute to a more capable and user-friendly set of tools that enables more meaningful customer interactions.

As a valued member of our team, you will:

• Lead requirement gathering: understand our systems and business processes to develop new requirements that change our systems for the better.
• Be a team leader: provide feedback, listen to suggestions, and help build stronger pods and stronger business systems analysis team members.
• Analyze data: work closely with the business to understand data and with quality engineering to ensure their test coverage matches the business need.
• Never stop learning: actively participate in ongoing training and coaching support to help you continue to grow and develop in your role.

Our team, and specifically this role, is for someone comfortable working from downtown Toronto almost exclusively. Tools will be provided to make working from home possible, but achieving 80% in office attendance is expected. This allows our team to huddle in a room and brainstorm on the whiteboard, to overhear what other teams are doing leading to finding common approaches and reducing wasted effort, and to socialize and build stronger relationships within the pod and beyond. The hiring manager will provide more information about how this works for their team.

Experience

e're proud to work with a group of diverse colleagues. If you have relevant experience that isn't mentioned below, tell us about it in your resume or cover letter.

Required

• Undergraduate degree or Technical Certificate, post-graduate is an asset
• 7+ years relevant experience
• Experience working in Agile

Preferred

• Experience in marketing or business consulting services
• Functional / business leadership of a team delivering a new technology platform

Key Technologies

• SQL (Data Analysis)
• Salesforce Data Cloud, Marketing Cloud, and Personalization will be the focus but other platform experiences (ERP, CRM, Adobe, Unica, etc) could be relevant.

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster