Senior Marketing Specialist

Orbit Insurance Services; Waterloo; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Join a leading insurance company as a Senior Marketing Specialist, where you'll develop and manage marketing campaigns to support corporate growth. This role emphasizes relationship management and data-driven decision-making to optimize marketing efforts and enhance customer experience.

Benefits

Best-in-class pension and benefits

100% premium coverage for group benefits

Defined benefit pension plan

100% coverage of continuing education fees

Access to learning resources

Flexible work-from-home options

Qualifications

• Five years of marketing and data-driven decision-making experience.
• Experience developing creative briefs and managing projects.

Responsibilities

• Develop and manage acquisition and retention campaigns.
• Drive optimal customer experience through continuous improvement.
• Manage relationships with key stakeholders.

Skills

Analytical

Problem Solving

Communication

Project Management

Marketing Acumen

Education

University Degree in Business or Marketing

Job description

With every job, there’s always the question of “why”. Why join a company? Why be part of their mission? Here, the why is easy. It’s because at some point, we’ve all needed someone there for us.

At the OTIP Group of Companies (OGC), we believe that something special happens when employees feel valued for the work they do, supported as the people they are, and included in the very fabric of the organization : they bring their best to work every day. And that's why we mean it when we say we put our people at the centre of everything we do. Join us as we grow our way into a future that reimagines what it means to deliver meaningful benefits support and service.

Job Description

What You’ll Do :

Reporting to the Manager, Marketing Planning , the Senior Marketing Specialist is a relationship management role responsible for developing and managing marketing campaigns and programs in support of corporate growth targets. The role is responsible for the implementation of annual marketing plans by engaging key stakeholders, managing corresponding budgets and supporting change and innovation.

The core parts of your role will be to :

• Develop and manage acquisition and retention campaigns in order to meet sales and renewal targets for the Lifestyle Insurance lines of business.
• Complete forecasting, ongoing monitoring and adjustments to plan where required to optimize spend and maximize profitability (COA, ROI).
• Develop and execute marketing plans to support Orbit Insurance Services (Orbit).
• Manage relationships with key stakeholders such as Sales / Service, Corporate Communications, Privacy, Web and Innovation team to ensure projects are kept on schedule and sales processes are aligned for reporting purposes.
• Drive optimal customer experience through continuous improvement testing, segmentation, personalization and leveraging customer insights.
• Manage member lead nurturing journeys via online quoters, websites and email platforms.
• Ensure marketing content on corporate websites, microsites and online quoters is up to date and works to optimize through A / B testing and improved member journeys.
• Manage regular reporting schedules for campaign results and facilitate post campaign analysis for campaign initiatives.
• Be a subject matter expert on marketing campaign insights to ensure proper integration of findings.
• Develop creative briefs to launch marketing campaigns and projects effectively and efficiently and assist in managing the design, production and communication of new and existing Orbit products and services.
• Identify and integrate emerging and alternative acquisition channels aimed at improving acquisition effectiveness.
• Manage third party vendors to ensure SOWs and other contracts are met.
• Be responsible for ensuring all legal risks are mitigated, attaining all legal compliance necessary to run marketing activity (ex. Contests, CASL compliance, etc.).
• Lead the research and proofreading of both digital and traditional marketing materials (including brochures, buckslips, presentations, social, articles, event assets, etc.) to meet intended business goals and ensure consistency and integrity of the Orbit brands.
• Perform other duties within competence, as assigned.

Qualifications

Let’s Talk About You :

This is the unique blend of skills and experience we would love to see in an ideal candidate :

• A university degree in business, marketing or a related subject.
• Five years of marketing and data-driven decision-making experience.
• Experience developing creative briefs, managing creative process with superior project and time management experience to deliver on campaigns and goals.
• Proven track record in creating and executing successful multi-channel campaign plans.
• Strong marketing / sales acumen and campaign forecasting.
• Intermediate analytical and strong problem-solving skills.
• Superior verbal and written communication skills.
• Excellent understanding and familiarity working within corporate brand guidelines.
• Experience in research and benchmarking techniques and understanding data.
• Knowledge of insurance products, industry and trends is considered an asset.
• The ability to communicate in French is considered an asset.

We also consider your potential. If you know you have what it takes to do the job, but your experience doesn’t exactly match the qualifications above, we encourage you to apply and provide us with more details about why you think you would be a great fit.

Additional Information

Some of the Perks We Offer :

We offer best-in-class pension and benefits, total reward programs and comprehensive mental wellness supports to set you up for every success in and outside of work. Here are just some of the reasons you’ll love working here :

• Rewarding salary and bonuses that truly value your dedication.
• Industry-leading group benefits with 100% premium coverage (excluding LTD) that start on your first day.
• Defined benefit pension plan for a financially confident retirement.
• 100% coverage of approved continuing education and licensing fees (including RIBO courses in Ontario).
• Access to a wealth of learning resources, including LinkedIn Learning for professional development.
• Flexible work-from-home and hybrid options.
• Unlock your potential with opportunities for advancement.

Let’s work together! If you are interested in this opportunity, please apply online.

OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavor to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.

As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique.

We are an equal opportunity employer and encourage applications from all qualified individuals. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

J-18808-Ljbffr

Create a job alert for this search

Marketing Specialist • Waterloo, Region of Waterloo, Canada