Senior Marketing Manager (Hybrid)

tbk Creative; Ontario; Hybrid; CAD 100,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Senior Marketing Manager, where you will lead innovative marketing initiatives for a family-run business. With a competitive salary and a hybrid work environment, you will have the opportunity to shape strategies that resonate with both B2B and B2C audiences. Collaborate with a supportive team dedicated to customer satisfaction and industry-leading innovations. This role is perfect for a seasoned marketing professional eager to make a meaningful impact while enjoying a healthy work-life balance and being part of a vibrant team culture.

Benefits

Competitive salary

Benefits

Work-life balance

Team-building activities

Monthly lunches

Family environment

Qualifications

• 10+ years of marketing experience, ideally with agency or in-house experience.
• Proficient in analytics, reporting, and performance presentations.
• Creative in designing campaigns for diverse audiences.

Responsibilities

• Lead multi-channel marketing campaigns to drive leads and brand visibility.
• Manage social media content and engage with the community.
• Create targeted email campaigns to nurture leads.

Skills

Digital Marketing

Social Media Management

Email Marketing

B2B & B2C Strategy Development

SEO

Analytics & Reporting

Content Creation

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Looker Studio

Mailchimp

HubSpot

Adobe Premiere

Canva

WordPress

Job description

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The Basics

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Company HQ:Strathroy, ON

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Work Location:Strathroy, ON

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Salary:$100,000 to $110,000

[/vc_column_text][global-empty-space][/vc_column_inner][/vc_row_inner][/basic_container][/vc_column][/vc_row][vc_row][vc_column][basic_container container_size="container container-narrow"][global-empty-space][vc_column_text]OpportunityThis job posting is for one of tbk's valued clients, Bluewater Trailers. As Ontario’s largest trailer dealer, Bluewater Trailers is a family-run business known for exceptional customer satisfaction and industry-leading innovations. We’re assisting them in their search for a talented Senior Marketing Manager to join their growing team and lead their marketing initiatives. Bluewater Trailers are based in Strathroy, and this role is hybrid remote/on-site with the expectation of 2 days in office per week.About Bluewater TrailersBluewater Trailers is Ontario’s largest trailer dealer, known for outstanding customer satisfaction with over 1,000 Google reviews and a remarkable 4.9-star rating. As a growing family-run business, we were the first in Canada to offer an online "build & quote" tool, and an upgraded version of this tool is set to launch next year. We’re looking for a talented Senior Marketing Manager to join our team and help us deepen connections with our audience, drive growth, and elevate our brand.About the RoleAs the Senior Marketing Manager, you’ll own and drive Bluewater Trailers’ marketing initiatives in a role day-to-day onsite collaboration. This position is ideal for a versatile marketing professional with 10+ years of experience eager to make a meaningful impact. With the support of an agency for strategic guidance, you’ll lead multi-channel campaigns, develop strategies for both B2B and B2C markets, create engaging content, and present performance insights to senior leadership.Key Responsibilities

• Digital & Traditional Marketing: Lead cross-channel advertising campaigns to drive leads and expand brand visibility.
• Social Media Management: Engage with our community; develop and manage content, including video production and editing.
• Email Marketing: Design targeted email campaigns to nurture leads and boost conversions.
• B2B & B2C Strategy Development: Tailor marketing strategies to reach niche markets, such as lawn maintenance businesses.
• Reporting & Analytics: Create and maintain dashboards in Looker Studio to share key insights with senior leadership.
• Messaging & Copywriting: Develop messaging that resonates across B2B and B2C segments.
• SEO & Website Maintenance: Manage onsite SEO, optimize the website, and enhance the user experience.

Technical Skills

• Analytics & Reporting: Google Analytics, Google Search Console, Looker Studio
• Advertising Platforms: Meta Ads (Facebook/Instagram), Google Ads
• SEO: Onsite SEO strategy and optimization
• Content Management: Familiarity with CMS tools like WordPress
• Email Marketing: Proficiency in email platforms (e.g., Mailchimp, HubSpot)
• Social Media & Video Tools: Experience with organic social media management, video creation, and editing tools (e.g., Adobe Premiere, Canva)

About You

• Experience: 10+ years in a marketing role, ideally with agency or in-house experience.
• Data-Driven: Proficient in analytics, reporting, and performance presentations.
• Creative & Strategic: Skilled in designing campaigns that resonate with diverse audiences.
• Ability to work on-site: This role is a Hybrid on-site/Remote position. 2 days per week at Bluewater Trailers HQ in Strathroy, Ontario.

Why Bluewater Trailers?

• Compensation & Benefits: Competitive salary of $100,000 - $110,000, with benefits.
• Work-Life Balance: We believe in a healthy work/life balance for all employees
• Team Culture: Be part of a supportive team with monthly lunches and regular team-building activities.
• Growth & Innovation: Join a business leading the industry in customer-focused innovation
• Family Environment: Work within a friendly, family-run business committed to long-term employee success.

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